Call Us:01252 217141
Facebook is where your customers hang out. Some are on it loads, some not so much, but most are there often enough to make it an important place to build brand awareness. Think of Facebook as an online high street, the place where your future customers ‘saw you somewhere’. With the right Facebook ads agency behind you, it becomes a reliable source of fresh enquiries built on a strong digital presence.
Leapfrog’s Facebook ads management service is simple. You look after your Facebook page, we look after your Facebook ads. You keep the page friendly, current and recognisably you. We bring the research, the targeting, the tracking and the budget control that turn ad spend into sales leads.
We’ve spent over a decade helping businesses get found on Google through SEO and Google Ads, and we bring exactly the same data-driven, ROI-focused approach to Facebook and Meta ads. Every pound you spend should be working hard, and as your Facebook ads agency, we’ll show you, month by month, exactly what it’s achieving.
The businesses that get the best from Facebook ads management have an active Facebook page. When someone sees your ad, there’s a good chance they’ll click through to your page before they get in touch, so it needs to reassure them that you’re real and worth a call. That’s the bit you know best, so it stays with you. The technical, numbers-driven bit comes to us.
| You look after (your Facebook page) | Leapfrog looks after (your Facebook ads) |
| – Keeping your page details up to date: opening hours, phone number, website link and services– A clear profile picture and cover image– Regular posting – once or twice a week is plenty– Replying to comments and Messenger enquiries promptly– Sharing everyday moments: recent work, happy customers, team news | – Audience research and targeting– Campaign strategy and structure– Ad copy and creative direction– Meta Pixel and conversion tracking set-up– Budget management and bid optimisation– Retargeting and lookalike audiences– Monthly reporting with an explanatory video |
We’re not suggesting you become a content creator. There’s no need for daily posts, dance trends or a social media manager. A Facebook page that’s tidy, current and responsive is all your ads need to land well. A couple of photos from the week, maybe a finished product or a thank-you to a happy customer will do the trick.
Why does it matter? Because a Facebook page that hasn’t posted since 2022 undermines every ad that points to it. A page that’s ticking over does the opposite. It creates brand confidence, earns more likes, comments and shares on your ads and, over time, helps bring down the cost of each enquiry. When we get started, we’ll give you a short, straightforward checklist so you know exactly what you’re doing.
– Research-led targeting – Facebook knows a remarkable amount about its users. We use that to build your audiences around who actually buys from you: location, age, interests, behaviours and life events. No scattergun spend, just the people most likely to become customers.
– Ads that stop the scroll – In a busy Facebook news feed, you’ve got about a second to earn attention. We write the copy, advise on images and video, and test different versions so we quickly learn what your audience responds to.
– Proper tracking from day one – We set up the Meta Pixel (still often called the Facebook Pixel) and conversion tracking on your website so we can see which ads lead to enquiries, calls and sales, not just likes. If you can’t measure it, you can’t improve it.
– Efficient budgeting – Unmanaged Facebook ad spend is easily frittered away. We keep a close eye on what each campaign is costing and shift budget towards the ads that bring in business.
– Strategic retargeting – Most people don’t buy on their first visit. We’ll put your Facebook ads back in front of people who have visited your website or engaged with your page, gently nudging them along your sales funnel.
– Clear reporting – Each month you’ll receive a performance report with an explanatory video, just like our SEO and Google Ads clients. You’ll also have a dedicated account manager who understands your brand and is there when you need them.
– Complementary services – Facebook ads work brilliantly alongside SEO and Google Ads management. Google catches people who are already searching for you; Facebook reaches people who don’t yet know they need you. It’s about building a thorough digital presence that covers all the places your customers visit online – because no one uses just one platform.
Below, we’ve answered a few questions that tend to come up. To ask anything else, or to explore what we could do with your Facebook ad budget, just get in touch!
As with Google Ads, you get out what you put in. Facebook ads are excellent at reaching the right people in your area at a relatively low cost, but they need careful targeting, good tracking and regular attention to deliver real ROI. That’s exactly what our Facebook ads management service provides.
In practice, very little. Meta is the company that owns Facebook, Instagram and Messenger, so “Meta ads” is the umbrella name for advertising across all three. Facebook ads are the part most businesses know, and where most of our clients’ budgets go. Whichever name you use, we manage it.
Yes, but only the basics. Your ads send people to your page and website, and an active page gives them the confidence to get in touch. Once or twice a week is plenty, and we’ll give you a simple checklist to keep things easy.
This service focuses on paid Facebook advertising. You know your business, your customers and your day-to-day better than anyone, which makes you the best person to keep your page feeling authentic. We’ll handle everything on the ads side.
You don’t have to choose! They do different jobs. Google Ads captures people actively searching for what you offer. Facebook ads put you in front of people who fit your ideal customer profile before they start searching. Many of our clients run both, and we can manage them side by side.
Yes. Facebook and Instagram share the same Meta ads platform, so your Facebook campaigns can also run on Instagram and Messenger at no extra management cost. We’ll recommend the placements that suit your audience and budget.
We work with a wide range of budgets, and every business is different. Your ad spend is paid directly to Meta, separately from our management fee, so you always know exactly where your money is going. Get in touch and we’ll recommend a sensible starting budget for your goals.
Facebook ads can start generating clicks and enquiries within days of going live. The first few weeks are about learning what works best, so performance typically improves month on month as we refine your campaigns.
You do. We work through partner access in Meta Business Suite, so your Facebook page, ad account, audiences and data always remain yours.
