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Google Alerts Can Help Feed a Content Creation Strategy

Who has the time to scour the internet to find interesting new content? All of the business owners I know are busy doing everything they can just to stay on track.

That said, maintaining a sensible commentary about the issues that are happening in your market and industry are key to remaining relevant and influential. Content creation needs therefore to be streamlined and efficient.

Google Alerts is a simple way to monitor the internet for news and developments affecting your business and its customers.

Using your Google Account, Alerts is easy to set up and the content is emailed to you. You can see below the delivery options that are available regarding frequency, language and geo-regions:

An Alert can be set up for any term. In the space of a week or two, you can judge if you are receiving the right quality and quantity of Alerts. Based on the email alerts sent, you can tighten or broaden out the Alert terms.

Easily keep an eye on your competitor activity

Alerts can also be set up to monitor other brands and companies – a simple way to keep an eye on the activities of competitors. There is a limit of 1,000 Alerts that can be created per account. That should be enough for most people!

Click to find out more about Google Alerts.

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