The right SEO strategy can work wonders for your business, but it’s not a case of ‘one size fits all’ when it comes to getting to the top of page 1. We provide a bespoke service, tailoring our approach for your business goals and budget. Whether you’re a multinational corporate, professional service provider, private limited company or franchisee, we can provide a sustainable SEO strategy for you.
Any new business will be provided with a free SEO audit. We’ll review your website for SEO, examining its ability to be found by search engines, specifically Google and Bing. We’ll examine the technical infrastructure, as well as any on page and off page improvements required. We’ll also conduct comprehensive keyword research, making sure you get found for the correct phrases and terms. This evaluation will also compare your business with key competitors, to see what might be giving them an edge. Following this review, we’ll be able to put together a list of recommendations to help your business get seen.
Not all websites are built with SEO in mind, and even those that are created with an eye to rankings won’t necessarily keep pace with algorithm updates from search engines or changes in your business focus or client base. There are many factors buried within a website’s code and infrastructure that can hinder technical SEO, and we can help identify and fix them. By solving these issues, we can optimise for page speed and ensure search engines can crawl, index and render your web pages. One big issue many of our SME’s face is ensuring their sites are mobile friendly. We can help identify any factors that are hampering this process.
When it comes to technical improvements, a few simple tweaks can have a dramatic effect on SEO. By implementing these changes we can increase traffic by 20-40% practically overnight, helping you quickly reach sales targets.
Essentially this relates to your website infrastructure and everything you do on your website to increase traffic. We can implement a range of improvements, to elements such as meta titles, meta tags, meta descriptions, internal links and image alt text. In short, we can ensure your web pages are optimised for on-page ranking factors. A continual, ongoing process, our on-page services will ensure you stay ahead of the competition.
As opposed to on page SEO, this term applies to all the inbound links to your website. Search algorithms are constantly changing, but one factor always remains. Your links should be from credible, trustworthy sources and we can implement a comprehensive link development strategy, identifying those sites with the highest authorities. By focusing on natural link-building techniques, this ongoing service can help establish long-term, sustained improvements.
Improving technical infrastructure and building healthy backlinks are both key factors at the heart of SEO, but content is King. By publishing engaging content you’ll not only capture the attention of search engines, but you’ll also engage with your audience and improve your backlink profile. However, you can’t simply create the content, it needs to be constantly refreshed content. By creating and maintaining a healthy Blog, we can help ensure that Google reads, indexes and ranks your content, bringing new visitors to your site, and helping convert clicks into clients. We work with a highly experienced team of copywriters, and can make sure new content is on brand and linkable to other pages on your site.
While we focus on organic methods for improving search engine rankings, there are times that customers require a quick boost. We can provide Google and Bing PPC and paid social media marketing services – including Facebook, Twitter, Instagram and LinkedIn – all of which can help you get seen while the organic strategy is being implemented. Our bespoke approach means we can customise any paid services for your business, be that in a B2B or B2C e-commerce space.