- February 23rd 2014
Top 10 Advantages Of Email Marketing
With so much focus on social media and emerging ways of communicating with clients and customers, emails can often be overlooked. This would be a poor move by a business though because there are still many strong reasons to use email marketing as a core factor of your business. There are the top 10 advantages of email marketing and why your business needs to use it.
Using emails is simple and you can send emails at any time. This is the most effective way to get your point or message across to a wide range of clients at a low cost. The fact that specific clients can be targeted in a simple fashion makes this a winning approach for most businesses.
Low cost and value for money
Saving on paper and delivery costs is a great start but it is just so much more flexible and timely to carry out an email marketing campaign than a mailshot. This means that there is a low level of cost involved with this style of campaign and you can get great value for money.
It can be easily analysed
No matter what campaign you run, it is important to be able to measure the effectiveness of your campaign. This is where a good email provider can offer information on analytical elements, bounce messages, your un subscriber numbers and click throughs. This can allow you to see what campaigns work, what campaigns don’t work and how many people are going from email promotion to buying from you.
Opt in brings more interested clients
If people are keen to hear from you and actually want to be on your mailing list, it is likely that they will be more likely to buy from you in the future. Having an opt in element will ensure that your mailing list is targeting people that are keen to hear from you. Customers will also know that they can unsubscribe at any point so there is no sense of pressure being placed on them.
Get a speedy response
When you send out direct mail to clients, there is no guarantee of when they will get back to you, if they will ever get back to you. With an expected response time of 7 days to 10 days for direct mail, it is easy to see that the expected response time of 1 and 3 days for email marketing is something that is of great value to a business. With people checking their emails regularly, there is a chance to receive a swift response.
Communicate around the world
The cost of mail shots around the world could be prohibitive but with emails, you can communicate with clients everywhere for no additional cost or hassle.
Make it personal
The fact that email lists can be broken down into many separate niches allows for a high level of personal service to be attached to the email. This will provide a more involved level of communication for the recipient, making it far more likely that they will feel a connection with your business.
If you are looking to create a green and environmentally friendly inmate for your business, switching from using paper to sending emails will be an important step. When it comes to creating the right image, there is a lot to be said for taking small steps that go a long way.
The level of detail that can be created in your lists is incredible and it allows your business to be really specific in who they reach out to. If you are keen to reach out to a specific market with a bonus code or voucher, your email list will provide the most cost effective way to do so.
Be engaging and interactive
The fact that emails can be responded to is a great thing but you should be looking at the increasing ways you can communicate or connect with businesses. There is a chance to offer games, quizzes, questionnaires, videos, graphics and a whole lot more that will provide you with ways to engage your audience.
There may be business experts proclaiming that email marketing is dead but this is only the case for firms that don’t utilise it properly. There is still a lot of life left in email marketing.
My name is Nicola and i have interests in health & fitness, technology and family matters.
"As part of the service, the team at Leapfrog reviewed one of my websites for SEO and presented their findings in video format. I’ve never seen anything like this before and I could see the results of the tests and clear recommendations for action. I can thoroughly recommend this part of Leapfrog's service!!"Peter Clarke, PPG Proofreading
"One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."Leigh Emmerson, Voice Fairy
“Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”Rebecca Couture, Rebecca Couture Millinery
"When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."Paul Deach, Deachy Social Media
"Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."Leigh Emmerson, Voice Fairy
"I’m very happy to recommend Leapfrog Internet Marketing. They took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orientated."Charles Wallace, BAE Systems
"Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."Oliver Schlieben, Digital Marketing Strategist
“The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”Rebecca Couture, Rebecca Couture Millinery
"Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."Drew Griffiths, Mosaic
"I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."Chris Farrance, Frontier Digital Business Consultants
"Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."Rebecca Couture, Rebecca Couture Millinery
"The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."Mark Dalton, The Tech Lounge
“We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”Rebecca Couture, Rebecca Couture Millinery