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  • February 23rd 2014
  • SEO

Top 10 Advantages Of Email Marketing

email being recieved


With so much focus on social media and emerging ways of communicating with clients and customers, emails can often be overlooked. This would be a poor move by a business though because there are still many strong reasons to use email marketing as a core factor of your business. There are the top 10 advantages of email marketing and why your business needs to use it.


Using emails is simple and you can send emails at any time. This is the most effective way to get your point or message across to a wide range of clients at a low cost. The fact that specific clients can be targeted in a simple fashion makes this a winning approach for most businesses.

Low cost and value for money

Saving on paper and delivery costs is a great start but it is just so much more flexible and timely to carry out an email marketing campaign than a mailshot. This means that there is a low level of cost involved with this style of campaign and you can get great value for money.

It can be easily analysed

No matter what campaign you run, it is important to be able to measure the effectiveness of your campaign. This is where a good email provider can offer information on analytical elements, bounce messages, your un subscriber numbers and click throughs. This can allow you to see what campaigns work, what campaigns don’t work and how many people are going from email promotion to buying from you.

Opt in brings more interested clients

If people are keen to hear from you and actually want to be on your mailing list, it is likely that they will be more likely to buy from you in the future. Having an opt in element will ensure that your mailing list is targeting people that are keen to hear from you. Customers will also know that they can unsubscribe at any point so there is no sense of pressure being placed on them.

Get a speedy response

When you send out direct mail to clients, there is no guarantee of when they will get back to you, if they will ever get back to you. With an expected response time of 7 days to 10 days for direct mail, it is easy to see that the expected response time of 1 and 3 days for email marketing is something that is of great value to a business. With people checking their emails regularly, there is a chance to receive a swift response.

Communicate around the world

The cost of mail shots around the world could be prohibitive but with emails, you can communicate with clients everywhere for no additional cost or hassle.

Make it personal

The fact that email lists can be broken down into many separate niches allows for a high level of personal service to be attached to the email. This will provide a more involved level of communication for the recipient, making it far more likely that they will feel a connection with your business.

Environmentally friendly

If you are looking to create a green and environmentally friendly inmate for your business, switching from using paper to sending emails will be an important step. When it comes to creating the right image, there is a lot to be said for taking small steps that go a long way.

Targeted marketing

The level of detail that can be created in your lists is incredible and it allows your business to be really specific in who they reach out to. If you are keen to reach out to a specific market with a bonus code or voucher, your email list will provide the most cost effective way to do so.

Be engaging and interactive

The fact that emails can be responded to is a great thing but you should be looking at the increasing ways you can communicate or connect with businesses. There is a chance to offer games, quizzes, questionnaires, videos, graphics and a whole lot more that will provide you with ways to engage your audience.

There may be business experts proclaiming that email marketing is dead but this is only the case for firms that don’t utilise it properly. There is still a lot of life left in email marketing.

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