Call Us: 01252 217141

How Writing a Longer Meta Description Can Boost your Google Rankings

Transcript from Video:

I’m Geoff Roy from Leapfrog Internet Marketing. This is about how writing a longer meta description can actually boost your Google rankings. So back in December 2017 Google announced that the meta description is going up from 160 word characters to 320 characters. Google’s original advice was actually “do not change your meta descriptions”. They would create those longer meta tags themselves.

But we feel there’s…we really recommend that people should extend their meta descriptions to the full 320 characters. The reason’s quite simple. This is a meta description here with 320 characters and this is the one with 160 characters. And you’re just occupying more space on Google page one and you’re gonna get more click-throughs. You’re just occupying much more space on page one.

And at the end of the day if you’re getting more clicks you’ll get a higher click-through rate and we believe that if you’re getting more clicks than the competition above and below you, Google will sense that people prefer your website and will actually improve your rankings. So we’d recommend definitely extend your meta descriptions. We’ve changed some and within a couple of days they’ve gone live on Google page one. If you’ve got any questions let me know. Thank you.

  • Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and Leapfrog Internet Marketing.

    Mark Dalton, The Tech Lounge
  • Geoff did a SEO review on one of my websites and has presented his findings in video format. I’ve never seen anything like this before and I could see the results of the tests and Geoff’s recommendations for action. I can thoroughly recommend this part of Geoff’s service – and this bit is FREE!!

    Peter Clarke, PPG Proofreading
  • Geoff has been key in supporting my clients providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I have worked with him on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your businesses online SEO needs.

    Oliver Schlieben, frm the group up
  • I have been benefiting from Geoff’s expertise and experience for several months now and really value the way in which he makes his knowledge so accessible. We have worked on improving website authority and content, list building and social media optimisation. A great guy to work with and very good value.

    Chris Farrance, Frontier Digital Business Consultants
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results orientated.

    Charles Wallace, BAE Systems
  • When it comes to organic SEO Geoff is your man. Thank for everything you have done for my company.

    Paul Deach, Deachy Social Media
  • Geoff has been a key resource in providing insights and strategies within the SEO arena. His work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Geoff to any business.

    Drew Griffiths, Mosaic
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture Millinery
  • “Geoff also provides video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture Millinery
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture Millinery
  • “Leapfrog Internet Marketing was recommended to us by a colleague who had also used their services. We receive a lot of spam marketing offers from SEO agencies, but wanted to go with a company that could be vouched for and we could therefore trust.”

    Rebecca Couture Millinery
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
Menu