Call Us: 01252 217141

Top Influencers in Guildford, Surrey

If you’re struggling to reach your target demographic or have a sparse social media presence, then it may be time to consider approaching an influencer. Here in Surrey, we have some amazing influencers who can really help promote your business or products. 

What is an Influencer?

This is a job that, until a few years ago, didn’t even exist. So it’s not always obvious what influencers do and how they can benefit your business.

The original influencers were celebrities – actors, musicians, comedians – who would advertise and endorse products. Then came the bloggers and vloggers who would at times ruthlessly advertise products, making them look more akin to ‘infomercials’. Nowadays, an influencer is a personality with a strong social media following. They are the brand, and where they go, others will often follow. While bloggers can be influencers, the big players tend to be those with a massive social media following.

An endorsement from an influencer can have a powerful reach as a marketing strategy. This strategy even has its own name – influencer marketing. Even if you only have 100 followers, an influencer’s following can be in the thousands or the millions. So just one endorsement will hit all their followers simultaneously, creating a buzz about your business or your products. While it can be expensive – most influencers use this as their main income stream – if done properly, it can definitely help to boost product sales.

How can Influencer Marketing Help Your Business?

The reason influencers wield so much power is that, in this era of social media, friendships are often predominantly ‘virtual’. The fact that influencers have direct contact with their followers makes them feel like trusted friends. Their authenticity and expertise within their fields means that followers really listen to them. This is where an influencer can potentially help your business. Indeed, online they now wield more influence than celebrities. Research carried out by Twitter shows that before making a purchase, an astonishing 49% of consumers seek advice from social media influencers. 

Influencer marketing is therefore very effective. Simply put, the audience is already there. Using an influencer quickly builds trust and credibility, which translates into brand awareness and those all-important sales. If done right, it can also enrich your content strategy and form part of a long-lasting business partnership with the influencer. 

Top Influencers in the Guildford Area

In this post, we’re focusing on influencers in Guildford, viewed by many as Surrey’s historic county town. Remember, this is all about authenticity and relatability; it may be attractive to just look at the numbers and go for one of the nation’s top influencers. But by selecting someone local, you’ll not only keep costs down, but also remember that where these social media starlets hang out is where your customers hang out, making them seem all the more relatable. What’s more, these micro-influencers are more niche, so you can select one that aligns with your product offering and values. 

FASHION

Rebecca Roberts, @becca_official

Becca is a model and blogger. She has a fantastic following, and just a quick glance at her Instagram page shows her passion for fashion. On Instagram, she has 32.5 K followers who ardently follow her glam posts.   

LIFESTYLE

Lily @lilyblogslife

Lily writes a hugely successful travel, food and lifestyle blog and has a strong following on Instagram, with over 6,000 followers. Her impeccable taste and engaging content mean she has a really loyal following, both in the Surrey and London areas.

BEAUTY

Kat Wells, @kathw35

With just under 10,000 Instagram followers, Kat specialises in beauty, fashion and perfume. She’s the foremost non-verbal disabled person working in the cosmetics industry today. Kat not only works as an Independent Avon Sales Leader, she’s also a brand ambassador and works as a social influencer for a number of companies.

FOOD

Pho, @phorestaurant

Not all influencers are people, they can also be businesses. When it comes to all things foodie, this is definitely true for the Vietnamese street food trader Pho, that has a mega 32.2 K instagram followers. 

TRAVEL

Alex Daggett, @dagg3tt

Alex is a professional freerunner and travel fanatic. With just under 6,000 Instagram followers, and 2,500 YouTube subscribers, he’s definitely a high octane influencer.  

Assessing Success

If you’re thinking of embarking on an influencer marketing campaign, then make sure you’ve chosen wisely. Use a tool such as Ninja Outreach to find each influencer. Assess their area of expertise, the quality and quantity of their following and the engagement rate for their posts. Another key tip is to make sure you’ve set up Google Analytics to track the success of the campaign. You may have approached more than one influencer, so it’s important to know who’s followers are buying your product. 

While influencer marketing can improve SEO, it’s only part of a wide-ranging SEO strategy that will need to be in place to ensure your website gets seen online. If you need help from an SEO agency in Surrey then look no further than Leapfrog. We’re located on the border of North East Hampshire and Surrey, and have the local expertise to help your business be a real success online. Contact us today for a friendly chat about all things SEO, and see how we can help your business today.

Samantha Hathway
  • "As part of the service, the team at Leapfrog reviewed one of my websites for SEO and presented their findings in video format. I’ve never seen anything like this before and I could see the results of the tests and clear recommendations for action. I can thoroughly recommend this part of Leapfrog's service!!"

    Peter Clarke, PPG Proofreading
  • "One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."

     Leigh Emmerson, Voice Fairy
  • “Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture, Rebecca Couture Millinery
  • "When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."

    Paul Deach, Deachy Social Media
  • "Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."

    Leigh Emmerson, Voice Fairy
  • "I’m very happy to recommend Leapfrog Internet Marketing. They took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orientated."

    Charles Wallace, BAE Systems
  • "Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."

    Oliver Schlieben, Digital Marketing Strategist
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture, Rebecca Couture Millinery
  • "Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."

    Drew Griffiths, Mosaic
  • "I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."

    Chris Farrance, Frontier Digital Business Consultants
  • "Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."

    Rebecca Couture, Rebecca Couture Millinery
  • "The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."

    Leigh Emmerson, Voice Fairy
  • "Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."

    Mark Dalton, The Tech Lounge
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture, Rebecca Couture Millinery
Menu