- July 15th 2020
Top Influencers in Guildford, Surrey
If you’re struggling to reach your target demographic or have a sparse social media presence, then it may be time to consider approaching an influencer. Here in Surrey, we have some amazing influencers who can really help promote your business or products.
What is an Influencer?
This is a job that, until a few years ago, didn’t even exist. So it’s not always obvious what influencers do and how they can benefit your business.
The original influencers were celebrities – actors, musicians, comedians – who would advertise and endorse products. Then came the bloggers and vloggers who would at times ruthlessly advertise products, making them look more akin to ‘infomercials’. Nowadays, an influencer is a personality with a strong social media following. They are the brand, and where they go, others will often follow. While bloggers can be influencers, the big players tend to be those with a massive social media following.
An endorsement from an influencer can have a powerful reach as a marketing strategy. This strategy even has its own name – influencer marketing. Even if you only have 100 followers, an influencer’s following can be in the thousands or the millions. So just one endorsement will hit all their followers simultaneously, creating a buzz about your business or your products. While it can be expensive – most influencers use this as their main income stream – if done properly, it can definitely help to boost product sales.
How can Influencer Marketing Help Your Business?
The reason influencers wield so much power is that, in this era of social media, friendships are often predominantly ‘virtual’. The fact that influencers have direct contact with their followers makes them feel like trusted friends. Their authenticity and expertise within their fields means that followers really listen to them. This is where an influencer can potentially help your business. Indeed, online they now wield more influence than celebrities. Research carried out by Twitter shows that before making a purchase, an astonishing 49% of consumers seek advice from social media influencers.
Influencer marketing is therefore very effective. Simply put, the audience is already there. Using an influencer quickly builds trust and credibility, which translates into brand awareness and those all-important sales. If done right, it can also enrich your content strategy and form part of a long-lasting business partnership with the influencer.
Top Influencers in the Guildford Area
In this post, we’re focusing on influencers in Guildford, viewed by many as Surrey’s historic county town. Remember, this is all about authenticity and relatability; it may be attractive to just look at the numbers and go for one of the nation’s top influencers. But by selecting someone local, you’ll not only keep costs down, but also remember that where these social media starlets hang out is where your customers hang out, making them seem all the more relatable. What’s more, these micro-influencers are more niche, so you can select one that aligns with your product offering and values.
Rebecca Roberts, @becca_official
Becca is a model and blogger. She has a fantastic following, and just a quick glance at her Instagram page shows her passion for fashion. On Instagram, she has 32.5 K followers who ardently follow her glam posts.
Lily writes a hugely successful travel, food and lifestyle blog and has a strong following on Instagram, with over 6,000 followers. Her impeccable taste and engaging content mean she has a really loyal following, both in the Surrey and London areas.
Kat Wells, @kathw35
With just under 10,000 Instagram followers, Kat specialises in beauty, fashion and perfume. She’s the foremost non-verbal disabled person working in the cosmetics industry today. Kat not only works as an Independent Avon Sales Leader, she’s also a brand ambassador and works as a social influencer for a number of companies.
Not all influencers are people, they can also be businesses. When it comes to all things foodie, this is definitely true for the Vietnamese street food trader Pho, that has a mega 32.2 K instagram followers.
Alex Daggett, @dagg3tt
Alex is a professional freerunner and travel fanatic. With just under 6,000 Instagram followers, and 2,500 YouTube subscribers, he’s definitely a high octane influencer.
If you’re thinking of embarking on an influencer marketing campaign, then make sure you’ve chosen wisely. Use a tool such as Ninja Outreach to find each influencer. Assess their area of expertise, the quality and quantity of their following and the engagement rate for their posts. Another key tip is to make sure you’ve set up Google Analytics to track the success of the campaign. You may have approached more than one influencer, so it’s important to know who’s followers are buying your product.
While influencer marketing can improve SEO, it’s only part of a wide-ranging SEO strategy that will need to be in place to ensure your website gets seen online. If you need help from an SEO agency in Surrey then look no further than Leapfrog. We’re located on the border of North East Hampshire and Surrey, and have the local expertise to help your business be a real success online. Contact us today for a friendly chat about all things SEO, and see how we can help your business today.
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