- July 8th 2013
No Website No Problem
If you own a local business, you don’t always need a website to get new customers from the internet. Geoff explains why, and what steps you can take to get found online by local people.
I needed a haircut last week. Hair a bit messy; needed to be smart for meeting clients and going on holiday. So I opened up my smartphone, and typed in my Google search box for Barbers in Fleet. No website appeared first, just a map with red pins on, and a list of those barbers.
I checked the opening times of the barber listed at the top, checked to see if any reviews were disastrous (they weren’t), then went and got my haircut. Simple. But at no point did I check their website. The info I looked at was from their Google My Business listing.
If you are a business wanting to be found by local people online, you need to maximise your Google Places listing – after all it’s free. It just needs a little effort. Types of businesses that will be mainly found this way are solicitors, accountants, car repair/MOT, takeaways, restaurants, pubs, printers.
Completing your Google Places listing is simple:
- Claim. Go to google.co.uk/business and complete as many details as you can about your business – opening times, photos, description, address, etc.
- Submit. Once you submit, Google will send you a postcard with a 4 digit PIN number to your business address
- Verify. Log back in and enter the PIN. You have then verified your listing and address.
That’s it, after a few days your listing will be live. But will it be at the top over and above your competition? This is where you want to be to attract the most interest. Click here for 10 tips to optimise your local listing to get you above your competition, and stay there.
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"As part of the service, the team at Leapfrog reviewed one of my websites for SEO and presented their findings in video format. I’ve never seen anything like this before and I could see the results of the tests and clear recommendations for action. I can thoroughly recommend this part of Leapfrog's service!!"Peter Clarke, PPG Proofreading
"One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."Leigh Emmerson, Voice Fairy
“Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”Rebecca Couture, Rebecca Couture Millinery
"When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."Paul Deach, Deachy Social Media
"Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."Oliver Schlieben, Digital Marketing Strategist
“The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”Rebecca Couture, Rebecca Couture Millinery
"Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."Drew Griffiths, Mosaic
"I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."Chris Farrance, Frontier Digital Business Consultants
"Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."Rebecca Couture, Rebecca Couture Millinery
"The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."Mark Dalton, The Tech Lounge
“We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”Rebecca Couture, Rebecca Couture Millinery