Meet the Team

Geoff Roy

Geoff founded Leapfrog Internet Marketing in 2014. He is passionate about SEO and online success for SME’s.

In 1999, he started an online niche travel website which grew 40-60% every year for 8 years. This growth came almost entirely from natural rankings and traffic from Google and he realised it was his calling!

As an SEO expert, he now helps smaller businesses compete against the big boys with the big marketing & SEO budgets.

In his spare time Geoff can be found stretching it out in the gym, larging it up at a 90’s revival or leading the way as a scout master.

Ammar Arshad

Ammar began his SEO career with Leapfrog as part of the government Kickstart initiative back in 2021. Having taken an SEO course in college he impressed us with his knowledge and attitude. After his initial placement ended he continued working for us as an apprentice, learning more about content marketing and SEO.

Ammar is a very experienced member of the team and clients can be assured they are in very capable hands with him.

When he’s not working Ammar can be found training martial arts or combat sports like Brazilian Jiu Jitsu and boxing, or studying Islamic theology.

Samantha John

Samantha is our client account manager and is most people’s first point of contact at Leapfrog.

Sam has extensive experience in client relationships and account management having worked for her previous company for over 10 years. Her specialism is in understanding the individual requirements of each client and multi-tasking and she has the passion to give the best service possible.

Sam spends most of her time outside of work with her family, she enjoys cooking and a lot of baking. She also enjoys keeping healthy by going to the gym a few times a week and getting fresh air.

Sarah Noble

Sarah originally worked for Planet Wide City, which was acquired by Leapfrog in 2021. She provides the company with financial reporting and business Administration support.

Sarah has previous experience in bookkeeping and financial management having worked in the sector for 10 years.

Outside of work Sarah spends most of her time walking her dog and loves a bit of home renovation.

Sarah Savage

Sarah is our newest team member who joined the company as an SEO Executive in October 2022.

She has quickly helped accelerate the rankings of lots of our clients using her knowledge and expertise.

Sarah is actively involved in her son’s football clubs and can be found most Saturdays pitch side cheering them on. She also fundraises for the clubs and is an excellent events manager.

"As part of the service, the team at Leapfrog reviewed one of my websites for SEO and presented their findings in video format. I’ve never seen anything like this before and I could see the results of the tests and clear recommendations for action. I can thoroughly recommend this part of Leapfrog's service!!"

Peter Clarke, PPG Proofreading
"One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."

Leigh Emmerson, Voice Fairy
“Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

Rebecca Couture, Rebecca Couture Millinery
"When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."

Paul Deach, Deachy Social Media
"Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."

Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."

Oliver Schlieben, Digital Marketing Strategist
“The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

Rebecca Couture, Rebecca Couture Millinery
"Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."

Drew Griffiths, Mosaic
"I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."

Chris Farrance, Frontier Digital Business Consultants
"Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."

Rebecca Couture, Rebecca Couture Millinery
"The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."

Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."

Mark Dalton, The Tech Lounge
“We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

Rebecca Couture, Rebecca Couture Millinery