Call Us: 01252 217141

The Google Page Speed Update: What Can I Do About It?

Transcript from Video:

Hi, I’m Geoff from Leapfrog. This is really talking about the Google page experience update. There’s been a lot of chat about this page experience update. And I just wanna cover what it is very quickly, and how it might impact your Google rankings for your website. So the page experience update was talked about back in the autumn back in the fall 2020. And Google, really, the essence of it is PageSpeed. So Google talk about quite a few kind of metrics, in terms of this PageSpeed. But if you go into your Google Search Console, if you have access, it’s clearly important to Google because it actually added it as a section here. And they talk about a thing called Core Web Vitals, and start giving you scores for your URLs.

Now, from what I understand, Google’s been quite mean with this scoring, and I believe only 4% of all websites actually get 100% for good URLs. But it really comes down to these scores called Core Web Vitals. And they talk particularly about pretty much about speed.

So from what we’ve seen, Google started rolling out this update into their algorithm, middle of June. And it should become more and more part of the algorithm all the way through to maybe middle of August. They described it a little bit like flavoring, say a chili where you’d add a little bit of chili powder to start with, which is what they’ve done now. They’ll test it, and then they’ll start adding more and more of this in almost like making your chili until it’s just right for you and your taste buds. And this will therefore become more and more important as time goes on.

So the easiest way to work out if you need to take action is first of all, test the speed of your website, Google PageSpeed Test, Google that, go to the first listing, and you come to a page like this stick in your website, press analyze. Here’s one I made earlier. And it will give you two scores, one for mobile out of 100 and one for desktop.

And what’s really, really important here is it gives you these four metrics here that, to be honest, not many people understand. But it gives you things to look at that you could fix. So these are the opportunities. So it’s worth going back to your web developer or whoever looks after your website and seeing if you can reduce these load times that are happening across your website. And that’s it.

Geoff Roy
  • "As part of the service, the team at Leapfrog reviewed one of my websites for SEO and presented their findings in video format. I’ve never seen anything like this before and I could see the results of the tests and clear recommendations for action. I can thoroughly recommend this part of Leapfrog's service!!"

    Peter Clarke, PPG Proofreading
  • "One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."

     Leigh Emmerson, Voice Fairy
  • “Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture, Rebecca Couture Millinery
  • "When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."

    Paul Deach, Deachy Social Media
  • "Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."

    Leigh Emmerson, Voice Fairy
  • "Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."

    Oliver Schlieben, Digital Marketing Strategist
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture, Rebecca Couture Millinery
  • "Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."

    Drew Griffiths, Mosaic
  • "I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."

    Chris Farrance, Frontier Digital Business Consultants
  • "Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."

    Rebecca Couture, Rebecca Couture Millinery
  • "The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."

    Leigh Emmerson, Voice Fairy
  • "Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."

    Mark Dalton, The Tech Lounge
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture, Rebecca Couture Millinery