- March 27th 2020
Marketing and SEO Tips for Dentists using Google
There is a free to access online tool from Google that few dentists are making use of but can help with marketing. Google My Business is for small businesses that need to make a big impact locally. If you’re a dentist and are wondering why your practice doesn’t appear on Google Maps in search results, but other dentists do; it might be because they are making use of Google My Business.
What is Google My Business?
Google My Business is a free and easy-to-use tool for dentists to manage their online presence across Google, including Search and Maps. Once your practice is verified, you can edit your practice information, help patients find your dental surgery and tell them your story.
What’s contained on Google My Business?
- Essential contact information – address, phone, email website etc.
- List services e.g. check up, hygienist, colouring, cosmetic etc.
- Read and respond to reviews given by patients
- Share images of your practice, team members, before and after images of successful procedures
- Get insights on how people found your dental practice
Why should I sign my practice up to Google My Business?
There’s no reason not to. It’s free, designed for businesses like dentists in mind, adds weight to a practice’s online presence, helps people find the website and has a positive effect on search engine optimisation (SEO). Research (admittedly, by Google) suggests that businesses (including dentists) that verify their information with Google My Business are twice as likely to be considered reputable by consumers.
How your dental practice can sign up to Google My Business
To get your dental practice on Google Search and Maps, you’ll need to register for a Google My Business account. To do this open the Google My Business page, click ‘Manage Now’ and follow the steps. In some cases your dental practice might already appear, in which case you can claim it. If not then you create the profile using Google’s prompts.
Setting up Google My Business is not difficult, but if you get stuck or need a little bit of help, do not hesitate to get in touch. Call 01252 217141
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