AI SEO Services

Your customers are asking ChatGPT, Google AI Overviews and Gemini who to call. We make sure the answer is you.

The way people search has changed. A growing share of your potential customers no longer choose from Google results alone. They ask an AI assistant a question, have a conversation, and then act on the handful of businesses it recommends. Discovery journeys are as varied as the humans who make them. If your website isn’t in the mix, you’re invisible to that customer, however well you rank on Google.

This new way of being found is referred to in a few ways: AI SEO, generative engine optimisation (GEO) or AI search optimisation. It’s the work of getting your business cited, mentioned and recommended by AI search tools. That means Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity, Microsoft Copilot and the AI summaries now built into Bing.

At Leapfrog, we don’t treat this as a totally separate piece of wizardry. AI search tools draw on the same signals that good SEO has always built: clear, well-structured content, a trusted and authoritative website, and consistent mentions of your brand across the web. We’ve been doing that since 2014. GEO optimisation is the targeted work on top that makes sure your business shows up wherever your customers are searching; in traditionalGoogle results and in AI answers.

In short, we get your website showing up wherever your customers are browsing, so the enquiries keep coming without you having to do the hard sell.

What our AI SEO services include

Every plan starts with where you stand today and builds from there. Our GEO optimisation work typically covers:

–AI visibility audit. We check how ChatGPT, Google AI Overviews, Gemini and Perplexity answer the questions your customers ask, whether your business is mentioned, and which competitors are being recommended instead.

–Prompt and question research. Classic keyword research still matters, but people ask AI tools longer, more conversational questions. We map the real questions your market is asking and build your content around them.

–Answer-ready content. Clear answers, structured headings, FAQs and plain-English explanations that AI tools can lift and cite. Written by our content team, reviewed by your account manager.

–Technical and structured data. Schema markup, crawlability for AI bots, fast and clean pages. The unglamorous groundwork that lets AI systems read and trust your site.

–Brand authority and mentions. AI tools recommend businesses they see mentioned consistently across trusted websites. We build those mentions, citations and backlinks over time.

–Google Business Profile and reviews. For local businesses, AI answers lean heavily on your profile and review footprint. We keep both working for you.

-AI visibility tracking and reporting. You’ll see where you’re being cited, how often, and how that’s changing month on month, alongside your Google rankings in our straightforward video reports.

Below are a few questions that come up when we talk about AI search. Every business is unique, so you’ll get the best answers from chatting to us directly , so let’s talk.

What is AI SEO?

AI SEO is optimising your website and brand so AI-powered search tools such as Google AI Overviews, ChatGPT, Gemini and Perplexity mention and recommend your business when people ask them a question. It builds on traditional SEO rather than replacing it.

What’s the difference between SEO, GEO and AEO?

SEO (search engine optimisation) gets your pages ranking in Google’s results. GEO (generative engine optimisation) gets your business cited in AI-generated answers. AEO (answer engine optimisation) is about providing direct, concise answers that featured snippets, voice assistants and AI tools can use. In practice they overlap heavily, and we do all three as one joined-up service.

Do I still need traditional SEO if I’m doing GEO?

Yes. AI tools draw on search results, trusted websites and your existing online footprint to decide who to recommend. A site that doesn’t rank well is unlikely to be cited well either. Our SEO services remain the foundation.

How do you measure success in AI search?

We track how often your business is mentioned or cited across the main AI tools for the questions that matter to you, which pages are being referenced, and referral traffic arriving from AI sources in Google Analytics. This sits alongside your usual ranking and enquiry data in our monthly reports.

How long does AI optimisation take to work?

Some changes, such as structured data and answer-ready content, can be picked up within weeks. Building the brand authority that gets you consistently recommended takes longer. As with SEO, expect to see initial results in around 3 to 6 months.

Is GEO optimisation only for big brands?

No. Local and specialist businesses often do well in AI answers because the tools are looking for a clear, trusted answer to a specific question. If you’re the obvious expert in your area or niche, we can make sure the AI tools know it.

How much does it cost?

GEO optimisation can be added to any of our SEO packages, or run as a one-off project. Get in touch and we’ll recommend the right level for your goals and budget.

Ready to be the answer?

Find out how AI tools are currently answering your customers’ questions, and what it would take to put your business in the recommendation. Start with a free AI visibility check or give us a call on 01252 217141

Let’s talk

Working with Leapfrog has been a real boost for our company. Since starting SEO with them, we've seen a significant increase in website traffic, better search engine rankings, and a noticeable boost in qualified leads.

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"Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."

Rebecca Couture, Rebecca Couture Millinery
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Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."

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Rebecca Couture, Rebecca Couture Millinery