- July 31st 2019
- SEO News
The Importance of Mobile Optimisation
It’s hard to summarise just how much of an impact digital, social and mobile marketing has had on the business community. What is without doubt though, is that the advent of smartphones has changed:
- the way in which consumers find places and services
- how and where they share their experiences and ultimately…
- where they will spend their time and money
If we look at mobile phone usage alone they say there are more mobile phone subscribers in the world than there are people who own a toothbrush! Now not all of these will be smartphones but the vast majority are, and never before have had you had the opportunity to interact with potential customers who are carrying a marketing conduit within reach 24/7.
There’s also no doubt that you need to understand and participate in mobile optimisation. Otherwise you will miss shaping and contributing to the decision-making process of those who define the success of your business – as well as missing out on an opportunity to broaden your marketing strategies.
The fact is that most businesses are likely to need an always on digital presence, while also providing the quick delivery and convenient customer service that today’s consumers expect in this epic Game of Phones 🙂
This is why it has become essential for your website to be responsive and optimised for mobile usage. But what does that actually mean?
What is responsive site?
This is a website which automatically changes its design to make it suitable for navigation both via a desktop PC and a smartphone. Oh and an iPad and a Kindle and other tablets…
You might be surprised to know that this was first introduced in 2010.
If you’re not sure if your website is responsive type your web address into the internet browser of your smartphone. Has the site “shrunk to fit” the smaller screen? Can you read your text without scrolling horizontally? Can you easily find and click on any calls to action or page links? Is it obvious how a potential client or customer can get in touch with you?
Essentially a responsive site is one which has been optimised to take into account your website visitor’s behaviour and their likely environment when they’re using a small touch screen.
Why is Responsive Design Important?
Primarily because it makes your site accessible to your clients and potential clients but also because Google announced that it was switching to “mobile first” indexing in the summer of 2018.
Google used to look at your desktop content to decide how your website should rank but, since more people now access the internet through their mobile devices, it has sensibly decided to favour those websites which work best in terms of mobile optimisation.
Google is always on the side of the user but that does mean that it regularly sets a high bar for us lowly website owners!
By the way did you know that you can find out just how many mobile device users are coming to your site if you have Google Analytics? Select “Audience” then “Mobile” to see the percentage.
You can even drill down to see which devices are being used – that should concentrate the mind!
How do deliver mobile optimisation for my website?
1. Make sure your Website loads quickly.
Research indicates that nearly half of us want a loading speed of less than 40 seconds and 40% of us will leave the website if it takes 3 or more seconds to load.
You can check your website loading speed by making use of Google’s free site speed tool this gives you:
- an overview in terms of the download speed of your site
- allows you to benchmark your site against that of your competitors
- lets you to see how much more revenue you might gain if you increase the speed of your site
- and gives you recommended fixes out of a possible list of 21
It will also send you a customised report if you request this.
Two of the main culprits in terms of slowing down your website are photos and videos:
Photos can add more bulk to a page than the rest of the elements combined, so make sure you optimise your pictures via an image editor or an image compression tool such as the free to use picresize or Optimizilla
Videos are HUGE file sizes, so if you want a lean website it’s better to host them on YouTube or Vimeo with a link to them rather than host them yourself within the website.
2. Focus on User Experience.
- Is your font so small that it’s difficult to read?
- Is your content concise and readable given the small screen?
- Are pop ups blocking the screen and tricky to close?
- Is it easy to find your contact information?
- Is it easy to go back and forth on the site in terms of navigation?
- Are your text links long enough to be easily clickable on a small screen?
- Are your call to action buttons readable?
- Are you using Flash? Most mobile users will not be able to see that content!
- Remind yourself that you’re designing for touch on a screen rather than for mouse use.
Are there any other Benefits to being Mobile Optimised?
Certainly three that I can think of:
- If your site has not been optimised for a great customer accessibility and experience they will move on to the sites of your competitors. They’re also unlikely to recommend you.
- A mobile optimised site lets you take full advantage of mobile specific features such as “click to call” wherein a would-be customer can touch your phone number on the screen to enable automatic dialling.
- It is quick and easy for your mobile visitors to share the interesting content that you have created either through messages, WhatsApp or social media.
Win, win, win 🙂
Looking for inspiration?
The marketing/sales/customers service platform HubSpot has shared 21 of the best examples of mobile website design in this article. This gives clickable links to all the websites mentioned as well as giving a small explanation as to what is so good about each site.
I do hope this post has been helpful.
If you’re looking to optimise for mobile, then please give us a call. We provide a fully comprehensive range of SEO services, including Off Page SEO, On Page SEO, Content Marketing and paid services including PPC and paid social media marketing. We have extensive knowledge of setting up and maintaining healthy blogs for our clients and have a highly experienced team of copywriters on hand. You can trust us to provide new content that’s on brand and linkable to other pages on your site, making the most of your website and ensuring that for you, content is king.
Latest posts by Jane Buswell (see all)
- 8 Solid Gold Marketing Tips to Increase your Conversion Rate - September 10th 2019
- The Quickest Ways to Get People to your Website - August 22nd 2019
- The Importance of Mobile Optimisation - July 31st 2019
"As part of the service, the team at Leapfrog reviewed one of my websites for SEO and presented their findings in video format. I’ve never seen anything like this before and I could see the results of the tests and clear recommendations for action. I can thoroughly recommend this part of Leapfrog's service!!"Peter Clarke, PPG Proofreading
"One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."Leigh Emmerson, Voice Fairy
“Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”Rebecca Couture, Rebecca Couture Millinery
"When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."Paul Deach, Deachy Social Media
"Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."Leigh Emmerson, Voice Fairy
"I’m very happy to recommend Leapfrog Internet Marketing. They took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orientated."Charles Wallace, BAE Systems
"Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."Oliver Schlieben, Digital Marketing Strategist
“The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”Rebecca Couture, Rebecca Couture Millinery
"Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."Drew Griffiths, Mosaic
"I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."Chris Farrance, Frontier Digital Business Consultants
"Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."Rebecca Couture, Rebecca Couture Millinery
"The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."Mark Dalton, The Tech Lounge
“We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”Rebecca Couture, Rebecca Couture Millinery