- October 22nd 2020
- SEO News
LinkedIn Stories – A new opportunity for Hampshire businesses
LinkedIn is rolling out its Stories feature worldwide. It’s expected to land in the UK in the next few days. But that does it mean for marketing and Hampshire businesses?
LinkedIn isn’t the first platform to launch a stories feature. It is best known as a feature on Instagram. It works by enabling members and companies (via company page) to publish photos and videos up to 20 seconds long using LinkedIn’s mobile app.
Most effective uses of LinkedIn stories so far
Early adopters of LinkedIn Stories have used the feature to provide followers with ‘sneak peaks’ or ‘flash’ announcements e.g.
- Behind the scenes footage of an event
- Insight into making the ‘making of’ products or adverts
- Announcing competition winners
- Promoting flash sales and other time-limited online activity
Digital marketers are likely to appreciate the further opportunity to connect brands with audiences when physical distancing remains so dominant in our lives.
The Stories feature is very new. It has proven its worth on other platforms, but mainly in a B2C context. LinkedIn is predominantly a B2B platform and users are more cautious about their personal brand. That said, Coronavirus has made many professionals more comfortable using video and there’s more emphasis on personality and humanisation in business compared to this time last year.
Stories are here today but gone tomorrow
LinkedIn shares stories that you post for 24 hours before they disappear.
As with every new innovation, there will be early adopters, keen to find out for themselves what’s possible. For the majority, it’s likely to be more a case of wait, watch and learn. Understand how others are using LinkedIn Stories well, practice how to use it yourself and know where using the feature will be appropriate to you and your company’s brand.
Click to find out more about LinkedIn Stories
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