Call Us: 01252 217141

The Quickest Ways to Get People to your Website

Search engine optimisation techniques usually take a while to kick in but there are several quick and easy ways to attract people to your website and I‘m sharing a few ideas in this blog post.

Before you do anything your website has to be created in the appropriate format. By this I mean

…is your website mobile friendly?

Apparently there are now more mobile phones in the world than there are people who own a toothbrush. How amazing is that? And, according to a 2018 Ofcom report 73% of UK based mobile phone users are using them to access the internet for more than 3 hours a day. No wonder smartphones have been described as “digital companions”!

The same Ofcom report reveals that 27% of mobile phone activity is about browsing and 24% about online shopping

So that’s great news for your website – if it is mobile responsive

Test this by looking at your own website on your smartphone. You will have problems if:

  • Your website is slow to load
  • The text is too small
  • You are using Flash
  • It is difficult to navigate around your site
  • Your buttons are too small or too close together for touch screens

There’s a very handy Google tool to check your website.  To use it just click here

 

Now let’s take a closer look at several marketing methods available to you.  The main thing to remember is that your objective in undertaking these activities is to drive potential clients and customers to your website where they can find out more about how you can help them with any challenges. So…

 

  1. …have you taken full advantage of Google My Business?

It may be stating the obvious but you need to be where your potential customer is looking. There’s an old marketing rhyme about this “If you want to sell what Bill Smith buys you must look at the world through Bill Smith’s eyes”

And where is Bill Smith looking?  Well, online!

And which businesses will catch Bill Smith’s eyes?  Those on page one of his preferred search engine!

 

One way of getting on page one of a search is to list your company within Google My Business. According to a recent article by Social Media Today

 

  • 4 out of 5 customers use search engines for local information
  • 70% of customers visit a store or make a purchase after a search
  • 85% of people trust online reviews as much as personal recommendations

 

It’s nice and easy to get onto Google My Business – you just need to  sign into that area of Google and follow the instructions about creating a full profile which can include a description of your business; products and services;  specific attributes and your website address.

I would then encourage you to post small articles regularly and certainly develop a process which encourages your happy customers to leave a review on there.

 

2.  Are you using the social media platform you like or the one where your customers are?

Social Media marketing has been dubbed “networking on speed” so you have the potential to quickly reach out far and wide but you can waste an awful lot of time and effort if you’re using the wrong platform to reach your target. So it’s important to do some research on this in terms of demographics and sector

Generally

  • Facebook is best for business to consumer (b2c) and business to women. However Facebook has made it very challenging for businesses to organically reach their potential customers on here unless they advertise.
  • LinkedIn is best for business to business (b2b)
  • Twitter is good for both b2c and b2b but requires A LOT of posting so if you are selling low cost items this platform is likely to cost you more in hourly rates than you can generate.
  • Instagram works for both but has a younger overall demographic – mostly 15 to 35 year olds – and is easier to populate if you are in a visual sector.

 

Also don’t forget – your business hours may be 9.00am to 5.00pm but your potential clients and customers are often surfing first thing in the morning and last thing at night. So again make sure you are posting to suit them NOT to suit you and don’t forget to include a link to your website in your posts.

 

 3. Have you remembered WIIFM?

WIIFM?

This stands for “What’s in it for me?” and this is what your customer thinks at all times.  “What’s in it for me to follow this business?” “What’s in it for me to read this newsletter?”  and – highly relevant to this post – “What’s in it for me to click this link to that website?”

Normally this relates to the content marketing activities with which you are supporting your website. So what bait are you dangling from your website? And are you mentioning that bait regularly in your posts?

This could be happy customer testimonials or case studies or informative downloads or special offers or competitions or training videos.  It could be your helpful blog posts – check out my earlier post Why your website needs a blog

 

4. Have you mentioned your website everywhere? No I mean EVERYWHERE

Are you putting a clickable link to your latest blog post on your e-mail signature? Are you sharing your website address on your business cards; your compliment slips; your handouts; your adverts; your social media bios; and, where relevant, on a display board in your premises?

It’s just as important to keep your antennae up for opportunities to covertly leaving a link to your website. For example you could comment on a post within a LinkedIn Group with a link which leads to helpful content on your website. This must be genuinely helpful otherwise it will just come across as spam and other group members will make sure not to engage with you.

 

5. Have you taken advantage of online directories?

Is there a digital platform for local companies or businesses in a particular sector? Get listed with a hypertext link to your website but don’t forget to write your entry mindful of WIIFM as mentioned above.  Little bonus tip – speak in the first person – “we help you” not “we help company owners” as this is much more impactful and engaging.

 

6. Have you checked out to see if there are any local Parish Magazines?

These are the typically A5 magazines that are put through doors on a monthly basis.  Check out to see if you have one within the area where you are trying to reach your target market. If they look totally unappealing – old fashioned, black and white, only ads and not useful content forget it. The litmus test is would YOU read it?

 

7.  Are you working with affiliates?

  • Could you appear in their newsletter with a link to your website?
  • Could you write a guest post in their blog which includes a link to your website
  • Could you share a stand or a stall where you could display your website address?
  • Could you host a joint promotion on your website?

 

8. Have you thought about doing a talk?

Local business groups often like to have a speaker share expertise with their members and of course business sectors have their own seminars and conferences.  Just make sure you make the most of such an opportunity by taking along a pop up banner which displays your key marketing phrase and, of course, your contact details.

P

hew – you’re certainly going to be busy! I hope this has given you food for thought about the many marketing methods that are complementary to SEO.

Jane Buswell

Marketing Guru at Business Fulcrum
Since 2003, Jane Buswell has brought her marketing expertise to literally hundreds of businesses mostly in Hampshire. Whether advising or training her expertise is in the identification and sharing of differentiated marketing messages via numerous platforms. She regularly shares hints and tips on her popular blog.
Jane Buswell
  • "As part of the service, the team at Leapfrog reviewed one of my websites for SEO and presented their findings in video format. I’ve never seen anything like this before and I could see the results of the tests and clear recommendations for action. I can thoroughly recommend this part of Leapfrog's service!!"

    Peter Clarke, PPG Proofreading
  • "One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."

     Leigh Emmerson, Voice Fairy
  • “Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture, Rebecca Couture Millinery
  • "When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."

    Paul Deach, Deachy Social Media
  • "Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."

    Leigh Emmerson, Voice Fairy
  • "I’m very happy to recommend Leapfrog Internet Marketing. They took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orientated."

    Charles Wallace, BAE Systems
  • "Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."

    Oliver Schlieben, Digital Marketing Strategist
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture, Rebecca Couture Millinery
  • "Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."

    Drew Griffiths, Mosaic
  • "I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."

    Chris Farrance, Frontier Digital Business Consultants
  • "Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."

    Rebecca Couture, Rebecca Couture Millinery
  • "The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."

    Leigh Emmerson, Voice Fairy
  • "Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."

    Mark Dalton, The Tech Lounge
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture, Rebecca Couture Millinery
Menu