- January 6th 2025
- SEO News,Blog,Content Creation
Original content: Now for something completely different…
It can be really tempting to rinse and repeat instead of creating original content on your business blog. From keywords to message to content length, we can all easily get stuck in a pattern. From an SEO perspective especially there are so many boxes to tick that adding originality or creativity in there too might just make it feel like too much of a mountain to climb.
But sometimes it is actually refreshing to throw your content rulebook out of the window for once and just do something completely different. You might write something intensely personal, try a humorous angle, or even experiment with a comic strip. For us, we’ve gone for rhyming content…
The frogs who leapt
Once there was a business
who knew that in order to thrive
they had to make their mark online;
really show that they’d arrived.
So they picked out appropriate colours,
kept fonts and logos on brand.
They considered their user experience
in the site journey that they planned.
But no one came…
What a shame…
Something was missing
that would change the game.
A small team of frogs saw this happen
and said “if we might be so bold,
we can help you with a few techniques
to bring your site in from the cold!”
So the frogs got to work with schema,
they identified insightful keywords,
then optimised content and images
and the website shot up the SERPS.
They next built a network of backlinks,
which increased authority and expertise.
And with dynamic reporting and tracking,
the business understood it with ease.
These frogs, clearly, are our team:
Leapfrog Internet Marketing.
And if you want more leads from your website
then it’s YOU who we’re targeting!
So in the next year
it might be an idea
to call us right here
and shift
your website
up a gear.
Variety, change and difference
We’ve had a lot of fun changing up our content. It’s engaging, freshens up the message, and taps into those very human responses that, ironically, the search results love so much! It’s not for every day, but adding in your own ‘something completely different’ can be just the refresh you might need.
If you have no idea here to start, there is help out there; both human (or frog!) and AI. The rhyme above is 100% human written, and we think you can tell the difference. It’s increasingly important to know where to draw the line, and we’ll talk more about it in future posts. In the meantime, our real life team are here for your SEO, Google Ads, and content needs whenever you’re ready to explore them.
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