Call Us: 01252 217141

Original content: Now for something completely different…

completely different content services body

It can be really tempting to rinse and repeat instead of creating original content on your business blog. From keywords to message to content length, we can all easily get stuck in a pattern. From an SEO perspective especially there are so many boxes to tick that adding originality or creativity in there too might just make it feel like too much of a mountain to climb.

But sometimes it is actually refreshing to throw your content rulebook out of the window for once and just do something completely different. You might write something intensely personal, try a humorous angle, or even experiment with a comic strip. For us, we’ve gone for rhyming content…

The frogs who leapt

Once there was a business
who knew that in order to thrive
they had to make their mark online;
really show that they’d arrived.

So they picked out appropriate colours,
kept fonts and logos on brand.
They considered their user experience
in the site journey that they planned.

But no one came…
What a shame…
Something was missing
that would change the game.

A small team of frogs saw this happen
and said “if we might be so bold,
we can help you with a few techniques
to bring your site in from the cold!”

So the frogs got to work with schema,
they identified insightful keywords,
then optimised content and images
and the website shot up the SERPS.

They next built a network of backlinks,
which increased authority and expertise.
And with dynamic reporting and tracking,
the business understood it with ease.

These frogs, clearly, are our team:
Leapfrog Internet Marketing.
And if you want more leads from your website
then it’s YOU who we’re targeting!

So in the next year
it might be an idea
to call us right here
and shift
your website
up a gear.

Variety, change and difference

We’ve had a lot of fun changing up our content. It’s engaging, freshens up the message, and taps into those very human responses that, ironically, the search results love so much! It’s not for every day, but adding in your own ‘something completely different’ can be just the refresh you might need.

If you have no idea here to start, there is help out there; both human (or frog!) and AI. The rhyme above is 100% human written, and we think you can tell the difference. It’s increasingly important to know where to draw the line, and we’ll talk more about it in future posts. In the meantime, our real life team are here for your SEO, Google Ads, and content needs whenever you’re ready to explore them.

becky hinshelwood
  • "We've been with them for almost 4 months now and they've delivered lead after lead - high quality ones too! "

    Chris Shaw, Atom Studio
  • "I've had the pleasure of working with the Leapfrog team for several months now and if I had to use one word to sum up the effect on our business I'd go with transformative."

    Chris Shaw, Atom Studio
  • "Leapfrog Internet Marketing were brilliant to deal with. Great value for money that delivers incredible ROI."

    Matthew Letley, Impact For Good
  • "The Leapfrog team are a highly professional, expert company who work really hard for you behind the scenes. They kept us informed of progress and recommendations, providing a first-class response to any questions and quite simply,

    transformed our pesence and our results."

    Julia Pearson, just4one
  • "One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."

     Leigh Emmerson, Voice Fairy
  • “Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture, Rebecca Couture Millinery
  • "When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."

    Paul Deach, Deachy Social Media
  • "Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."

    Leigh Emmerson, Voice Fairy
  • "Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."

    Oliver Schlieben, Digital Marketing Strategist
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture, Rebecca Couture Millinery
  • "Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."

    Drew Griffiths, Mosaic
  • "I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."

    Chris Farrance, Frontier Digital Business Consultants
  • "Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."

    Rebecca Couture, Rebecca Couture Millinery
  • "The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."

    Leigh Emmerson, Voice Fairy
  • "Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."

    Mark Dalton, The Tech Lounge
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture, Rebecca Couture Millinery
Menu