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Guide for Start-up Businesses in Surrey

Surrey is one of the wealthiest counties in the UK, it’s popular with London commuters and the fact that it’s in the green belt means that it’s exquisitely beautiful, with plenty of parks and woodland. The clientele may be well-heeled, but this doesn’t always translate to a profitable climate for local businesses. This is never more true than for entrepreneurs, setting up a new business in Surrey

Launching a new business can be daunting, but this doesn’t put people off. The lure of being your own boss and creating something for yourself is very appealing. This is reflected in the numbers – between 2018 and 2019, there was a dramatic upsurge in start-up companies, with over 670,000 new businesses registered nationwide. 

If you’re thinking of starting up your own business then don’t feel overwhelmed. There is a lot to think about – physical location, insurance, branding, marketing and hiring being but a few. But two things are key to success – planning and funding. 

Plan for Success

When it comes to planning, networking groups are a fantastic place to start. These groups of professional, like-minded SME business owners will all have been exactly where you are, so they’re the best people to help you navigate the challenges ahead. By heeding their advice, you can avoid the pitfalls and build a healthy brand. Really, we can’t stress how invaluable this peer support and guidance can be for you and your business. Not only that, but by building a strong network you can form strategic partnerships and find the best, trusted suppliers. 

There are also some excellent local and national resources available for entrepreneurs, including:


Here in Surrey, we’re lucky to have direct access to the business incubator SETSquared. SETSquared specialises in helping science and tech start-ups. The initiative was created in 2002 as a partnership between five universities: Bath, Bristol, Exeter, Southampton and Surrey. No equity is required; this initiative prides itself on being a creative ecosystem to help science and tech ventures get off the ground.

SETSquared has a great track record, and over the past 17+ years has helped more than 250 companies get the start they need. Situated in Surrey Research Park, the incubator provides office space and meeting rooms, as well as peer support in both technology and management. It also provides valuable links to University experts and facilities, and access to business acceleration centres. So if you’re a tech entrepreneur embarking on a new initiative, then this could be the support ecosystem for you.

Start up Donut

If you’re setting up your own business, then this is an absolute gem of a website. It can help you at every step of the process and provides a wealth of information as well as invaluable resource materials. With links to local experts in all relevant fields, as well as advice on everything from writing a business plan to financial and tax planning, and from hiring to marketing, you’ll definitely find what you’re looking for on What’s more, it’s a free service, so you have nothing to lose and everything to gain!


This powerful website brings together key data from around the county and is an incredibly powerful resource for start-ups. Surrey-i is a fantastic analytical tool. It gives an insight into key demographics and statistics, including population data, health and wellbeing information and employment figures, as well as trends across the region. Use this site to understand where your business might be needed, to make the county a better place to live in. 


This online resource is the UK’s leading independent platform for starting, running or selling a small business. First established in 2000, Startups is probably the longest running site of its kind. It’s packed full of ideas, advice and inspiration to ensure your business gets off on the right foot, and continues to thrive.  

Innovating for Growth: Start-ups

This 2-day online workshop is run by the British Library. It’s a free, 12-hour interactive online programme that will teach you everything you need to know about starting your own business. Not only is it good as an educational tool, but you’ll also meet other budding entrepreneurs and be able to exchange ideas and gain support. What’s more, at the end you’ll receive a personalised Innovating for Growth: Start-ups certificate.

Secure Funding 

Funding is the lifeline for start-ups. Today’s economic climate might be tough, but there are many ways that you can raise funds for your business. From Government grants to crowd-funding, and private investors to tax breaks, there are many ways you can secure the funding you need. 

There are so many options available, it can be confusing – this funding guide for startups would be a good starting point.. You should carefully consider how you want to resource funding, and whether or not you want to take out a loan or give away company equity. We recommend good websites such as GrantTree and Better Business Finance for identifying the best options for you and your business. 

However you decide to proceed with the development and launch of your new business, there’s one aspect that will be vital for success. This is getting seen by potential customers. Not just the physical shop window, but also your virtual one. If you want to be found online then it’s essential to optimise your website for SEO. This is where we can help. Here at Leapfrog Internet Marketing we have the expertise and professional know-how to help you ‘leapfrog’ to the top of the search engine rankings. Contact us today and see how we can give your new business the best start possible. 

Samantha Hathway
  • "As part of the service, the team at Leapfrog reviewed one of my websites for SEO and presented their findings in video format. I’ve never seen anything like this before and I could see the results of the tests and clear recommendations for action. I can thoroughly recommend this part of Leapfrog's service!!"

    Peter Clarke, PPG Proofreading
  • "One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."

     Leigh Emmerson, Voice Fairy
  • “Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture, Rebecca Couture Millinery
  • "When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."

    Paul Deach, Deachy Social Media
  • "Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."

    Leigh Emmerson, Voice Fairy
  • "Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."

    Oliver Schlieben, Digital Marketing Strategist
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture, Rebecca Couture Millinery
  • "Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."

    Drew Griffiths, Mosaic
  • "I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."

    Chris Farrance, Frontier Digital Business Consultants
  • "Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."

    Rebecca Couture, Rebecca Couture Millinery
  • "The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."

    Leigh Emmerson, Voice Fairy
  • "Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."

    Mark Dalton, The Tech Lounge
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture, Rebecca Couture Millinery