January 4th 2021
SEO News

Get Noticed and Get Found using SEO in 2021

A Happy New Year to all Hampshire businesses and business owners. The start to 2021 looks very challenging as we look to stem virus spread until we can get enough people vaccinated.

If as an owner-manager, your ‘business as usual’ activities are a lot quieter, there are things you can do to now that will help in the future. Search Engine Optimisation (SEO) is one activity. Here are some simple and non-technical tips to help your website send out stronger signals to Google and other search engines.

Free online website audit

Use a free service, like the one from Yell Business to audit your website. You get a status report and a list of recommendations. The report provides a score and taking the action will improve the score. In turn, your website’s visibility will improve.

Take advantage of free online tools

Get to know and invest time in Google My Business (GMB) this year. Google provide this utility specifically for independent businesses. GMB gives local businesses a credible, sustained and helpful presence on the Number 1 search engine. Don’t ignore Bing Places either. It is Microsoft’s equivalent service.

Community business listings

If you service a local market in the area where you’re based your community is asset to leverage. Research if there are community listings websites your business can be a part of. Are there community Facebook Groups you can join and help people looking for local services? Is there a local sports team or similar to sponsor in exchange for publicity and reciprocal website links? These activities all help send strong marketing signals to search engines.

Be a part and play a part

The successful local businesses are those that pass the ‘word of mouth’ test. Here in Fleet, Hampshire, it’s the same mortgage broker and Will writer that gets recommended time after time. It’s no coincidence that these business owners are among the most active in the local community. The Rotary, Lions, school governor, charity, volunteering. There are so many ways to make a positive community contribution.

Take testimonials to the next level

One liner customer testimonials don’t punch through like they once used to. They are too common and customers don’t register the message. Try and expand them where possible. Case studies are brilliant for this and work well where a customer has been super-pleased. Structure the case study by explaining the problem, then how you helped them and finally what the outcome was.

Blog writing

You are an expert in whatever field your business operates in. You know far more than others do – as is the case with Leapfrog and SEO. At Leapfrog Internet Marketing we write at least a blog a month. The subject matter is about what we do that can help Hampshire businesses with their online presence. If we think blog writing is important and we know about SEO, doesn’t that send out a message?

DIY SEO can make improvements to the online visibility of your business. But it will only take you so far. In a year when more business than ever before will be transacted online, let Leapfrog Internet Marketing help get you a slice of the action. Contact us today and see how we can give your business the online profile it deserves.

About
Latest Posts

Nick Shrimpton

Director at Sixth Sense Marketing

Nick is an experienced marketer bringing over 20 years corporate experience into the SME space. He leads Sixth Sense marketing, a Hampshire marketing agency that promotes a client's business effectively, and in a way they would recognise as their own.

Latest posts by Nick Shrimpton (see all)

The Power of Awards as a Marketing Strategy for SME Businesses - September 28th 2021
What Is The Future Of Networking In The Post-Pandemic Business World? - July 27th 2021
The Holy Trinity of Marketing Communication - June 7th 2021

Save

"As part of the service, the team at Leapfrog reviewed one of my websites for SEO and presented their findings in video format. I’ve never seen anything like this before and I could see the results of the tests and clear recommendations for action. I can thoroughly recommend this part of Leapfrog's service!!"

Peter Clarke, PPG Proofreading
"One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."

Leigh Emmerson, Voice Fairy
“Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

Rebecca Couture, Rebecca Couture Millinery
"When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."

Paul Deach, Deachy Social Media
"Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."

Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."

Oliver Schlieben, Digital Marketing Strategist
“The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

Rebecca Couture, Rebecca Couture Millinery
"Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."

Drew Griffiths, Mosaic
"I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."

Chris Farrance, Frontier Digital Business Consultants
"Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."

Rebecca Couture, Rebecca Couture Millinery
"The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."

Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."

Mark Dalton, The Tech Lounge
“We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

Rebecca Couture, Rebecca Couture Millinery