A services partnership based on trust makes it all worthwhile

A Yazaroo and Leapfrog story

The Challenge

There’s little point in forming a services partnership for the sake of it. Both partners need to be able to offer something to support the other to make it worthwhile. This means that the partners need to operate in complementary industries which have a considerable overlap in their client base.

That kind of partnership can be tricky to make work for the very reasons that it yields results. If you can’t trust each other it might all end in tears, lost clients, and damaged reputations. Leapfrog Internet Marketing and Yazaroo are a positive example of a good services partnership based on trust.

Here’s their story…

The Leapfrog Solution

Who’s who?

Yazaroo are a Surrey based web studio who design and build WordPress sites, alongside WordPress support and hosting. They’re the creative brains and engine room behind many growing businesses’ websites in an array of industries.

Leapfrog Internet Marketing are an SEO and Google Ads agency based in Hampshire. They work across multiple sectors getting client websites seen on search engines and recommended by AI assistants to generate sales leads.

What brought them together?

Web design, hosting, and support cover plenty of ground, but they don’t cover search. And for clients, building a website and getting it found go hand in hand. Indeed, a lot of technical SEO set-up is simply best practice these days. This has meant that effective ongoing SEO involves an increasingly specialist set of strategies and activities that needs consistent work.

Yazaroo and Leapfrog crossed paths in local business circles and would talk anecdotally about the intersecting needs of their clients.

For Yazaroo, adding an in-house service costs a lot in both time and money, and if levels of business suddenly change, the permanence of that service can backfire. For Leapfrog, new and developing websites are exactly the kinds of clients they can help.

So partnering made sense, but it’s not without risk. If a partner doesn’t meet the same brand standards that you operate with, your reputation is at stake. If there’s too much of an overlap in business, do you trust that partner not to poach clients? It all takes a great deal of trust to make the leap.

This story is a happy one, because the trust has been intensified time and again through positive results.

Who does what?

Across several shared clients, the split has stayed clean: Yazaroo handle web development and hosting, and Leapfrog handle SEO and Google Ads.

Although Leapfrog’s SEO partner model usually assumes the partner keeps ownership of the client relationship, in this case the strong integrity of the partnership meant that Leapfrog liaise directly with shared clients. Reports still go out co-branded so the work stays visibly connected to both names.

In practice, the services partnership looks like this:

Yazaroo brief Leapfrog on a new or existing client’s search needs
Leapfrog run the SEO or Google Ads work autonomously
Clients hear from Leapfrog directly, with co-branded monthly reports
Each report comes with a short video explaining the data in plain English
Yazaroo stay on design, build, and hosting

The Result

What happened next?

Good partnership results are evident in both the data and real human feedback. For one new website Yazaroo were building, Leapfrog provided a specification report, advising on SEO optimised structure and setup. Using this framework to build the site, it went from 8 to 500 impressions within the first 3 months.

Happy partnerships lead to happy shared clients, including this one:

Working with Leapfrog has been a real boost for our company. Since starting SEO with them, we’ve seen a significant increase in website traffic, better search engine rankings, and a noticeable boost in qualified leads.

What stands out most is their reporting on a monthly basis, this keeps me up to date with real figures about how their work behind the scenes is having an impact. All delivered with a personal video that explains the numbers in an easy to understand format.

Thanks to their efforts, we’re now reaching a broader audience and they are always on hand to answer any questions I have.

I would absolutely recommend their SEO services to any business looking to improve online visibility and drive real results.

Sharron Eklo, Nordic Room

It’s clear to see that the trust and transparent communication between partners drips naturally into the client relationships. That’s a positive all round!

What’s a partnership like?

From Yazaroo’s side, the experience has been productive and low friction. Leapfrog’s SEO activity is easy to follow, the communication is transparent, and Leapfrog’s video explainers mean that should Yazaroo want to check in on a client’s SEO, it takes about four minutes to get up to speed.

That spares Yazaroo from losing time or energy on miscommunication or client issues, so they can get on with their own work. Ed at Yazaroo sums it up:

I like that our relationship is built on trust. The work that Leapfrog do with our shared clients is autonomous and I can focus on what I’m doing without needing to oversee the SEO side of things. Leapfrog Internet Marketing have a really strong sense of integrity which is invaluable in today’s market.

Ed Schofield, Yazaroo

The partnership experience is essentially based on trust and transparency. Trust that Leapfrog will do right by a shared client’s SEO, and transparency in the way Leapfrog runs its business.

The Leapfrog and Yazaroo story is just one version of a services partnership. Leapfrog runs three core models, so you can pick the one that suits how you work. Or we can structure a bespoke arrangement that fits your business! Becky works on that side of things, so just get in touch for a chat or head to Leapfrog partners page for more info.

Working with Leapfrog has been a real boost for our company. Since starting SEO with them, we've seen a significant increase in website traffic, better search engine rankings, and a noticeable boost in qualified leads.

Sharron Eklo - Nordic Rooms
We’ve worked with Leapfrog for SEO support across numerous client projects over the past six years. Their knowledge, tools, and passion for staying ahead in this ever-evolving sector have been invaluable. Not only have we been delighted with the results, but our clients consistently praise the Leapfrog team, their insightful reports, and the way they break down technical SEO terms into clear, easy-to-understand language. Highly recommended.

James Wright - Advantedge Agency
"We've been with them for almost 4 months now and they've delivered lead after lead - high quality ones too! "

Chris Shaw, Atom Studio
"I've had the pleasure of working with the Leapfrog team for several months now and if I had to use one word to sum up the effect on our business I'd go with transformative."

Chris Shaw, Atom Studio
"Leapfrog Internet Marketing were brilliant to deal with. Great value for money that delivers incredible ROI."

Matthew Letley, Impact For Good
"The Leapfrog team are a highly professional, expert company who work really hard for you behind the scenes. They kept us informed of progress and recommendations, providing a first-class response to any questions and quite simply,

transformed our pesence and our results."

Julia Pearson, just4one
"One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."

Leigh Emmerson, Voice Fairy
“Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

Rebecca Couture, Rebecca Couture Millinery
"When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."

Paul Deach, Deachy Social Media
"Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."

Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."

Oliver Schlieben, Digital Marketing Strategist
“The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

Rebecca Couture, Rebecca Couture Millinery
"Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."

Drew Griffiths, Mosaic
"I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."

Chris Farrance, Frontier Digital Business Consultants
"Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."

Rebecca Couture, Rebecca Couture Millinery
"The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."

Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."

Mark Dalton, The Tech Lounge
“We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

Rebecca Couture, Rebecca Couture Millinery