Why Top 3 on Google Page 1 is So SO Important

Video Transcript:

I’m Geoff from Leapfrog Internet Marketing. This is looking at why getting in the top three on Google page one is so, so important. Let’s take a search term for “vets in Fleet,” and at the moment, we’re ranked seventh on page one. Okay, so if you do a search for “vets in Fleet,” you have the rankings coming down here, and let’s say we’re in seventh position. So, if we take that 7th position here for every 100 searches, we will get 2.6, so let’s say 3 clickthroughs to our website.

However, if we can move that ranking seven just, say, four pips to ranking three, we’re actually going to almost triple the amount of clickthroughs to the website, and then it goes up even further if you’re second and first. So, this position here in the top three is where you really get a lot more clickthroughs, and with something like vets, which is B2C, you can expect an awful lot of people on mobile devices. So, when you look at this curve for mobile devices, it’s even more important to be in the top three.

You know, 27% of people click on just the first position on a mobile device, compared to on a desktop, it’s 19%, and the reason for that’s fairly simple. On a mobile, you have less screen real estate, and people just don’t scroll down as far, so they concentrate in the top part of the rankings. So that really answers the question of why it’s so important to be in the top three on Google.

Now Is the Time to go Secure (HTTPS) – This is Why

Transcript from Video:

Hi, I’m Geoff from Leapfrog Internet Marketing. This is an explanation why I feel now is the time to go secure with your website.

So, when the Internet was born, all websites were HTTP, there was no S after the P, and they looked like this. And then back in 2014, Google was aware that cyber security was becoming more of an issue and they were concerned about the web not being secure. And they made going HTTPS by adding an SSL security certificate a very small ranking factor, so it helped your rankings in some way. So this is where you put the certificate on, and then on each and every page on the website, it’s HTTPS. Read more

Do Reviews Help Our Google Rankings?

Video Transcript:

Hi, I’m Geoff from Leapfrog Internet Marketing. This is an answer to the question, “Do customer reviews help our Google rankings?” The short answer is yes, but not how you might imagine. So if you do a search on Google for that, this is a localized search, it throws out people, in this case, in the Fleet area. Having more reviews doesn’t put you to the top, necessarily, or if you have more of a higher ranking than somebody else.

So this has three reviews, this has six, yet why isn’t this at the top? So, directly more of you with high star ratings don’t get you to the top of the Google. However, if you look at a review, more people…their eye will be drawn to this star rating and will click on it. And Google wants to serve our people that are clicked on more, because they deem that they’re more popular and therefore, it will push them up. So if you have more reviews with stars, it’s more likely to draw people’s eye than a competitor business with no stars and that should move you up. So the short answer is yes, customer reviews do help your Google rankings but indirectly not directly. If you’ve got any questions let me know. Thank you. Bye.

Share on TwitterShare on FacebookShare on GooglePlusShare on Pinterest