- September 3rd 2021
- SEO News
Webinar: Using Google Analytics to help make better marketing decisions
Google analytics offers a fantastic range of data that can be bamboozling to those who have not used it before. You find yourself asking questions such as “where do I start?” and “what area do I focus on?”. We are hosting an interactive Webinar on the 30th September at 1pm. The main focus of the Webinar is to help you answer these questions and grasp an understanding of Google Analytics. This session is going to help you walk away with confidence to be able to answer marketing questions and feel comfortable with key metrics in order to have a successful conversation with a client.
If you are interested in discussing your SEO requirements after the meeting, our SEO Agency in Hampshire can help you!
What am I reading?
We are aiming to divulge into the metrics of Google Analytics, to help our audience understand what it is they are reading and what the data stipulates. There are two pages that predominantly get clicked on as a novice learner “Audience Overview” and “Acquisition Overview” but the question is “what am I looking at and why is this important?”
Audience Overview:
Acquisition Overview:
When looking at this data, you can gather the idea of how well things are doing but we need to understand the crucks of how well the website is doing; where we need to focus and how we can focus on improving the data and understanding of what the data is saying. We will look into this in more detail in our Webinar.
How well is your blog/website actually doing?
Google Analytics is a great tool to see how well your blog is doing on your website, a blog is important as this can generate new leads. We tend to only look at the views on a blog or how many new visitors we are receiving to the website however, we can also take a look at the customer retention of your website and see how many of those customers are coming back to the website or viewing a blog on a weekly and monthly basis. This is called Cohort Analysis:
What’s on the agenda?
We will take a look at real-world examples of data to help you understand the following:
• What content is the most popular?
• Which marketing channels drive the “stickiest” visitors?
• Where your website might be leaking traffic
• Bounce rate – is it really such a bad thing?
• Whatever happened to search keywords on Google – find out where you can still get this data
• What should I write about next, based on what people search for?
This session will be a fantastic opportunity to give an understanding for those in marketing positions that want to use Google Analytics data to help make decisions around their website and it’s content.
The speaker of the webinar is the Managing Director and Founder of Leapfrog Internet Marketing, Geoff Roy. Geoff has years’ worth of industry experience and successfully runs an SEO agency in the heart of Fleet, Hampshire. The goal for Leapfrog Internet Marketing is to direct more leads to your website through proven SEO strategies.
The webinar is kindly hosted by CIM South East and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
We would love to see you there, please register to the webinar!
- Come and write for us at Leapfrog Internet Marketing - September 22nd 2021
- Webinar: Using Google Analytics to help make better marketing decisions - September 3rd 2021