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Webinar: Using Google Analytics to help make better marketing decisions

Google analytics offers a fantastic range of data that can be bamboozling to those who have not used it before. You find yourself asking questions such as “where do I start?” and “what area do I focus on?”. We are hosting an interactive Webinar on the 30th September at 1pm. The main focus of the Webinar is to help you answer these questions and grasp an understanding of Google Analytics. This session is going to help you walk away with confidence to be able to answer marketing questions and feel comfortable with key metrics in order to have a successful conversation with a client.

If you are interested in discussing your SEO requirements after the meeting, our SEO Agency in Hampshire can help you!

What am I reading?

We are aiming to divulge into the metrics of Google Analytics, to help our audience understand what it is they are reading and what the data stipulates. There are two pages that predominantly get clicked on as a novice learner “Audience Overview” and “Acquisition Overview” but the question is “what am I looking at and why is this important?” 

Audience Overview:

Acquisition Overview:

When looking at this data, you can gather the idea of how well things are doing but we need to understand the crucks of how well the website is doing; where we need to focus and how we can focus on improving the data and understanding of what the data is saying. We will look into this in more detail in our Webinar.

How well is your blog/website actually doing?

Google Analytics is a great tool to see how well your blog is doing on your website, a blog is important as this can generate new leads. We tend to only look at the views on a blog or how many new visitors we are receiving to the website however, we can also take a look at the customer retention of your website and see how many of those customers are coming back to the website or viewing a blog on a weekly and monthly basis. This is called Cohort Analysis: 

What’s on the agenda?

We will take a look at real-world examples of data to help you understand the following:

What content is the most popular?

Which marketing channels drive the “stickiest” visitors?

Where your website might be leaking traffic

Bounce rate – is it really such a bad thing?

Whatever happened to search keywords on Google – find out where you can still get this data

What should I write about next, based on what people search for?

This session will be a fantastic opportunity to give an understanding for those in marketing positions that want to use Google Analytics data to help make decisions around their website and it’s content.

The speaker of the webinar is the Managing Director and Founder of Leapfrog Internet Marketing, Geoff Roy. Geoff has years’ worth of industry experience and successfully runs an SEO agency in the heart of Fleet, Hampshire. The goal for Leapfrog Internet Marketing is to direct more leads to your website through proven SEO strategies.

 The webinar is kindly hosted by CIM South East and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.

We would love to see you there, please register to the webinar!

  • "As part of the service, the team at Leapfrog reviewed one of my websites for SEO and presented their findings in video format. I’ve never seen anything like this before and I could see the results of the tests and clear recommendations for action. I can thoroughly recommend this part of Leapfrog's service!!"

    Peter Clarke, PPG Proofreading
  • "One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."

     Leigh Emmerson, Voice Fairy
  • “Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture, Rebecca Couture Millinery
  • "When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."

    Paul Deach, Deachy Social Media
  • "Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."

    Leigh Emmerson, Voice Fairy
  • "Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."

    Oliver Schlieben, Digital Marketing Strategist
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture, Rebecca Couture Millinery
  • "Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."

    Drew Griffiths, Mosaic
  • "I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."

    Chris Farrance, Frontier Digital Business Consultants
  • "Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."

    Rebecca Couture, Rebecca Couture Millinery
  • "The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."

    Leigh Emmerson, Voice Fairy
  • "Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."

    Mark Dalton, The Tech Lounge
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture, Rebecca Couture Millinery