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An Introduction to Search Engine Optimisation (SEO) for Dentists

SEO for Dentists

SEO or Search Engine Optimisation is a marketing skill to improve the performance of a website. People searching for a service like ‘Dentist’ will be shown a series of results in Google. A well-optimised website should rank ahead one that isn’t. For the optimised site, a higher Google ranking should deliver more relevant search traffic that can convert into future business.

Optimising a website is achieved by investing in SEO expertise and relevant content. That expertise ‘sends’ all of the right signals to Google that your dental practice or dental service is worthy of being ranked ahead of the competition. This is a process rather than a one-off exercise. A dental practice will need to set aside a portion of its marketing budget each month for SEO. If you choose to work with an SEO agency to improve the search results of your dental practice, then a period of 3-6 months is recommended before making a judgement as to the effectiveness of the SEO campaign.

SEO is a specialism of its own within marketing

SEO has become a specialist area within the field of marketing. Up to five years ago it was realistic to improve the ranking of a website with just limited SEO skills. Since then, the complexities of the ranking algorithms have gone up, as has the competitiveness to appear on Page 1. An SEO specialist will be able to look at the competitive environment in your area.  For example, a dental practice might choose a narrow SEO strategy to bring in new check-up and hygienist work and a wider geographic criteria to attract more specialist work like cosmetic dental improvements.

SEO for dentists is not a one size fits all solution. The role of an agency is to understand what outcomes a dental practice is seeking and recommend SEO strategies to achieve them.

For more information visit our page about tips for Marketing dental practices including SEO

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