- April 16th 2020
The top 10 listings sites to help Dentists improve their SEO rankings
There’s a little bit of smoke and mirrors around internet marketing and SEO, no matter what industry you’re in. It’s the same for dentists as much as for lawyers. The following (hypothetical) comment might strike a chord. “Why does that dentist on the other side of town appear in the search rankings higher than we do? Everyone knows they’re average at best”.
The statement may or may not be true, but in any town with a handful of dental surgeries, there is bound to be some professional jostling for top spot. Top spot for a dentist on Google simply means one thing; the opportunity for more enquiries than other dentists.
Secrecy surrounds the recipe to achieving top spot on Google rankings
Abit like coca-cola, the recipe for achieving top spot is secret. What we know is that it is a complicated formula and it changes quite regularly. Our advice to dentists wanting to improve their SEO presence is to implement a series of best practice strategies and be prepared to play a long game. That’s to say, the dentists that have achieved the best SEO rankings are the ones that have been doing the right things for the longest time. There’s an exception to every rule, but this is the accepted wisdom.
One of the internet strategies a dentist can implement to help the SEO effort it to check that the dental surgery is registered with the main UK internet listings sites. These are online databases of UK companies where listings (including a website link) can be added free of charge. Because these sites contain a lot of ‘rich’ information, Google regards them as having a strong authority. That is why it is wise that your dental practice connects with them. You may need to ‘bat away’ the occasional sales call having registered, but the benefit outweighs this cost.
For dentists who want to implement this marketing activity to help the SEO of their dental practice, these are the top ten recommended UK listing sites.
- Thomson Local
- Google Maps
- 1st Directory
- Central Index
- Mister What
- Local search 24
- Hot Frog
There are many more of these kind of sites, but this is a good start. If you’d like to know more about effective online marketing and SEO for dentists, do not hesitate to get in touch. Call 01252 217141
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