Call Us: 01252 217141

Why is the Mobile First Google Update Important

Transcript from Video:

Hi. I’m Geoff from Leapfrog Internet Marketing. This is to answer “Why is the Google mobile-first update important?” So, if we go back in time back to, I think, the 21st of April 2015, Google launched what was #mobilegeddon, and this was their mobile-friendly update. And what this did really was…it penalized your website if it wasn’t mobile-friendly or responsive.

So, they launched a convenient tester, the mobile-friendly test tool. If your website didn’t pass this test, you wouldn’t get ranked on mobile devices in the Google search results. Now, for some sites, this was a major problem. But there are others, let’s take Leapfrog Internet Marketing (we do search engine optimization), where this actually wasn’t a big deal. If we look at people searching, say for SEO, keywords around that, nearly 80% of people search on computers. So, even if we weren’t mobile-friendly, we were only missing out on roughly 20% of people searching on mobiles, where we wouldn’t have been in the Google search results.

Now, what’s now changing, and this is gonna launch in 2018, is Google is now coming up with this “mobile-first.” And what this means is that Google now realizes that more searches are done on mobile devices than on computers. And so, they are gonna go straight to your mobile version of your website, and if it isn’t mobile-friendly, they will not rank you on any device. So, that means you will lose rankings. They’ll lose rankings for all devices. So, in effect, you’ll lose all your rankings.

So, what does that mean? If you are not mobile-friendly at the moment, I strongly suggest you become mobile-friendly as quickly as possible. If you are mobile-friendly then relax, not a problem. If you’ve passed the test and you’re mobile-friendly, you’re ready for when the mobile-first index update launches sometimes in 2018. That’s it. If you’ve got any questions, let me know.

  • Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and Leapfrog Internet Marketing.

    Mark Dalton, The Tech Lounge
  • Geoff did a SEO review on one of my websites and has presented his findings in video format. I’ve never seen anything like this before and I could see the results of the tests and Geoff’s recommendations for action. I can thoroughly recommend this part of Geoff’s service – and this bit is FREE!!

    Peter Clarke, PPG Proofreading
  • Geoff has been key in supporting my clients providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I have worked with him on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your businesses online SEO needs.

    Oliver Schlieben, frm the group up
  • I have been benefiting from Geoff’s expertise and experience for several months now and really value the way in which he makes his knowledge so accessible. We have worked on improving website authority and content, list building and social media optimisation. A great guy to work with and very good value.

    Chris Farrance, Frontier Digital Business Consultants
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results orientated.

    Charles Wallace, BAE Systems
  • When it comes to organic SEO Geoff is your man. Thank for everything you have done for my company.

    Paul Deach, Deachy Social Media
  • Geoff has been a key resource in providing insights and strategies within the SEO arena. His work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Geoff to any business.

    Drew Griffiths, Mosaic
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture Millinery
  • “Geoff also provides video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture Millinery
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture Millinery
  • “Leapfrog Internet Marketing was recommended to us by a colleague who had also used their services. We receive a lot of spam marketing offers from SEO agencies, but wanted to go with a company that could be vouched for and we could therefore trust.”

    Rebecca Couture Millinery
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
Menu