Blog Writing Service

Making sure that you publish regular fresh content on your website is a bit like going to the gym. You know it’s important, and that it makes a difference, but it’s hard to find the time to fit it in so it often goes by the wayside. The analogy ends there really, because you can’t get someone else to go to the gym for you! However, you can make the most of our professional blog writing service.

When it’s well maintained (fit and healthy, if we drop back into the gym analogy!), your blog will help your business to grow. It adds value from multiple directions, bringing in potential customers at various points in the sales funnel. These are some of the strategic features that your blog covers:

Blog writing and distribution is a core part of content marketing strategy
Your blog topics identify your customers’ pain points and addresses them
Original, informative content improves your search engine rankings
The blog tone is key in conveying your brand values and identity

The Leapfrog blog writing service begins with research into your industry and your audience to create content that works with your business goals, promoting lead generation and sales conversions. We don’t want to churn out content for content’s sake. It defeats the point. We approach the blogs that we write from a dual perspective. We’re SEO specialists, so we know all the little nuances that make sure a blog is smiled on by the algorithm. But we’re also creatives, so we produce engaging stories that are written to be read by humans first and foremost. We want you to be proud to have our words representing your brand.

Below are a few of the questions that we’ve been asked about our blog writing service. If you want to know anything else, we’re happy to chat!

Is publishing a blog worth it?

Always yes! A regular blog has SEO benefits, helping you to get seen by more eyes searching for relevant things. It also adds value to your customers, offering solutions and letting them get to know your brand. It takes time and skill to get right, which is why we offer a specialist service.

What do I get from your blog writing service?

Our blog writing service is available in different packages to offer the most flexibility. What works for one business may not be right for another. We begin with topic research and a collaborative discussion about your content plan. You choose the length and frequency of your blog and we move on from there.

How specialist is your blog writing service?

Your blog represents your business, so it’s important that the topics are relevant and content informed. We use a variety of tools and industry research to identify trends and analyse opinion, infusing your blog with expertise and interest. And our collaborative approach means that your specialist voice doesn’t get lost.

How much control do I have over my blog?

Our blog writing service is a partnership. We research your industry, competitors, and customer needs, and incorporate your thoughts and feedback. You know your business better than anyone, though, so we encourage your feedback and input. You always have the final word on what is seen on your blog.

Let’s talk

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Rebecca Couture, Rebecca Couture Millinery