Why Web Developers Should Partner with Leapfrog

Your trusted SEO partner, structured to support web developers.

As a web developer, your focus is on building high-performing, beautifully coded, secure websites. You hand over a lightning-fast site with clean architecture, and the client loves it.

But then comes the inevitable follow-up question: “Now that the site is live, how do we get it to rank on Google?” Or worse, you hear, “Can you handle our ongoing Google Ads campaign too?”

When digital marketing falls outside your scope or capacity, you face a dilemma. If you say “no,” you risk losing your client to a full-service agency that handles both dev and marketing. If you say “yes,” you risk getting bogged down in algorithm changes and content writing instead of writing code.

That’s why we refined our partnership offering specifically for web developers and agencies. We handle the SEO, AIO (AI Optimisation), and paid search, ensuring your brilliant technical builds get the search visibility they deserve.

Because when clean code meets expert search strategy, the client wins—and so do you.

Becky Hinshelwood is our Partnership Manager, and is on hand for any questions you might have. She’ll send over our Developer Partners Pack so you can see exactly how we plug into your workflow.

How We Partner With Developers (Pick Your Framework)

We know that every developer handles client relationships differently. We offer three distinct partnership tracks to fit your business model:

1. Partner Services

Good for you if: You want to pitch for bigger projects that require a guaranteed SEO or Google Ads strategy from launch.

The Benefit: Have you ever lost a development pitch because a client preferred a “single supplier” who could do everything under one roof? By pitching alongside Leapfrog, you get the competitive edge of a full-service offering while keeping 100% control over your core development work.

2. White Label

Good for you if: You want to offer recurring search marketing retainer services to your clients but don’t want the overhead of hiring an in-house SEO team.

The Benefit: We provide the keyword research, monthly audits, on-page optimization, and Google Ads management quietly behind the scenes. We deliver the work and technical reporting under your branding, allowing you to add a highly profitable recurring revenue stream to your development business without sacrificing your time.

3. Referral Commission

Good for you if: You want a clean hand-off. You’ve launched the site, your job is successfully done, and you want to pass the client to an expert you can trust.

The Benefit: You can confidently hand over the keys knowing your client is in safe hands. We’ll protect your reputation, demystify the technical SEO jargon for them, and pay you a straightforward percentage referral fee for the first year of their contract. It’s effortless passive income for your business.

Why Web Developers Love Working With Us

“We’ve worked with Leapfrog for SEO support across numerous client projects over the past six years. Their knowledge, tools, and passion for staying ahead in this ever-evolving sector have been invaluable. Not only have we been delighted with the results, but our clients consistently praise the Leapfrog team, their insightful reports, and the way they break down technical SEO terms into clear, easy-to-understand language. Highly recommended.”

— Chris Shaw, Atom Studio

We respect your code: We don’t break things. We understand technical site architecture, core web vitals, and schema. We work with you, not against you.
Client retention: By solving their visibility problems, you prevent them from wandering off to full-service agencies who might try to steal the next rebuild.
No-nonsense reporting: We provide clear video walkthrough reports that prove the ROI of the site you built.

Working with Leapfrog has been a real boost for our company. Since starting SEO with them, we've seen a significant increase in website traffic, better search engine rankings, and a noticeable boost in qualified leads.

Sharron Eklo - Nordic Rooms
We’ve worked with Leapfrog for SEO support across numerous client projects over the past six years. Their knowledge, tools, and passion for staying ahead in this ever-evolving sector have been invaluable. Not only have we been delighted with the results, but our clients consistently praise the Leapfrog team, their insightful reports, and the way they break down technical SEO terms into clear, easy-to-understand language. Highly recommended.

James Wright - Advantedge Agency
"We've been with them for almost 4 months now and they've delivered lead after lead - high quality ones too! "

Chris Shaw, Atom Studio
"I've had the pleasure of working with the Leapfrog team for several months now and if I had to use one word to sum up the effect on our business I'd go with transformative."

Chris Shaw, Atom Studio
"Leapfrog Internet Marketing were brilliant to deal with. Great value for money that delivers incredible ROI."

Matthew Letley, Impact For Good
"The Leapfrog team are a highly professional, expert company who work really hard for you behind the scenes. They kept us informed of progress and recommendations, providing a first-class response to any questions and quite simply,

transformed our pesence and our results."

Julia Pearson, just4one
"One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."

Leigh Emmerson, Voice Fairy
“Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

Rebecca Couture, Rebecca Couture Millinery
"When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."

Paul Deach, Deachy Social Media
"Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."

Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."

Oliver Schlieben, Digital Marketing Strategist
“The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

Rebecca Couture, Rebecca Couture Millinery
"Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."

Drew Griffiths, Mosaic
"I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."

Chris Farrance, Frontier Digital Business Consultants
"Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."

Rebecca Couture, Rebecca Couture Millinery
"The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."

Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."

Mark Dalton, The Tech Lounge
“We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

Rebecca Couture, Rebecca Couture Millinery