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Rebecca Couture

Leapfrog increases organic traffic by over 550% over 6-month period

The Challenge

Rebecca Couture Millinery specialises in designing and creating unique bespoke headpieces. A small business that sells retail and wholesale, the company has been looking to move further into the retail space, specifically using the website to drive enquiries and sales.

Our challenge was two-fold: we needed to be found on Google not only to drive internet sales but we also needed to generate bookings for bespoke orders at our studio. Although we were getting some traffic to our site it wasn’t enough to generate sufficient enquiries, so we decided to look at improving our rankings. We operate in a niche sector, competing with some big players who can afford to spend a fortune on SEO, so we engaged the services of an external agency and decided to boost our rankings by investing in Google Ads. However, this approach didn’t work for us. The seasonal nature of the business meant that while Google Ads would help generate interest in the quieter Winter months, they didn’t work during the Spring/Summer season when we make our largest volume of sales. During these months, once the click rate was reached, the site would drop off the top of the page. This meant we lost visibility and hence those vital enquiries. The Ads were no longer delivering any benefit. This limitation, along with the general consensus that customers inherently don’t trust Google Ads, led to the decision to focus on moving up the rankings using natural, organic means. Only this would help the business achieve the sustained growth required.

“We need people to find us, see us and make purchases.”

The Leapfrog Solution

When we decided to move agencies, the choice was clear. Leapfrog Internet Marketing was recommended to us by a colleague who had also used their services.

We receive a lot of spam marketing offers from SEO agencies, but wanted to go with a company that could be vouched for and we could therefore trust.

Leapfrog Internet Marketing initially performed a critique of the company’s website, giving recommendations and helping improve the customer experience. Importantly, any problems – even those not relating to SEO – were reported, as well as recommendations to resolve any issues.

The team at Leapfrog then established a plan to lift us up through the rankings, learning about our business sector as well as studying the sites of our competitors. Every step was explained to us and any queries we had were answered promptly, with clear explanations given. The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.

In particular, the monthly reports are excellent. They helped us understand exactly how the site was performing, summarising any improvements, providing detailed graphics and the option to drill down for more detail. The Company Director, Geoff Roy, also provides video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.

The Result

We’re really happy with the results, Leapfrog has definitely helped us move toward our business goals. Within 2 months of engaging their services, we were already receiving a vastly improved enquiry rate through our website. Month-on-month we’ve seen fantastic improvements.

Indeed, over the first 6-month period, search traffic has increased by over 550%. Rebecca Couture Millinery is now being found for over 300 keywords – up from 111 beforehand – and we’ve achieved page 1 rankings for at least 85 keywords relating to our key products. The site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly.

“We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

  • "As part of the service, the team at Leapfrog reviewed one of my websites for SEO and presented their findings in video format. I’ve never seen anything like this before and I could see the results of the tests and clear recommendations for action. I can thoroughly recommend this part of Leapfrog's service!!"

    Peter Clarke, PPG Proofreading
  • "One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."

     Leigh Emmerson, Voice Fairy
  • “Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture, Rebecca Couture Millinery
  • "When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."

    Paul Deach, Deachy Social Media
  • "Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."

    Leigh Emmerson, Voice Fairy
  • "I’m very happy to recommend Leapfrog Internet Marketing. They took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orientated."

    Charles Wallace, BAE Systems
  • "Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."

    Oliver Schlieben, Digital Marketing Strategist
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture, Rebecca Couture Millinery
  • "Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."

    Drew Griffiths, Mosaic
  • "I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."

    Chris Farrance, Frontier Digital Business Consultants
  • "Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."

    Rebecca Couture, Rebecca Couture Millinery
  • "The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."

    Leigh Emmerson, Voice Fairy
  • "Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."

    Mark Dalton, The Tech Lounge
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture, Rebecca Couture Millinery
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