In 2012, we set up our original voiceover service, VoxXpress, as a satellite business of the video production company, POV Productions. Initially, we were able to rely on a small selection of trusted clients and Trade Shows to attract new business, but we operate in a highly competitive market and soon realised that in order to increase our volume of sales, we needed to be more visible on Google. Our VoxXpress site wasn’t easy to optimise for SEO, so we created Voice Fairy, a new brand with a new website, designed with SEO in mind. However, despite focussing on optimising for SEO, we soon realised we weren’t ranking on page 1 for any of our key search terms, which is imperative for attracting potential clients. We therefore came to the decision that we needed the help of a specialist SEO agency to improve our Google rankings.
As soon as we met with the Managing Director, Geoff Roy, we found him to be really approachable and immediately felt comfortable talking to him about our aims and objectives, as well as past errors. Above all, he was very clear and upfront about what’s possible, giving us realistic goals and explaining that it would take 6 months to see any realistic improvements. There was no positive spin, the service was priced reasonably and he was honest about what we could expect to achieve.
The first thing the team at Leapfrog did was to perform an audit on our site. They immediately spotted problems that needed tidying up, such as the fact that our metatags were being overwritten by our Yoast WordPress plug in. This is detail only Google sees, but is vital for improving rankings. A simple rewrite of code cleared this up, but it was obviously hampering our SEO, rather than helping with optimisation and isn’t something we would have spotted. As well as performing a diligent review of our site, the team then began link building for our key search terms, always keeping an eye on our rankings, as well as those of our competitors.
Since employing their services, one area in which Leapfrog has excelled is communication. SEO is an invisible science that can fluctuate in success, so it’s really important to understand how your site’s performing, as the improvements aren’t always linear. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on.
However, the service provided has been far more than just focussed on SEO. The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. Given that every page on our site is dynamically created, any coding discrepancies need to be spotted and changed as quickly as possible, a service Geoff and the team have been able to provide.
Having someone keep an eye on our website has been invaluable. As a business owner, this frees me up to invest my energies into the core organisation. This kind of value-added benefit is a great asset and makes a real difference for our company.
“We see this as a long-term relationship for our business. Getting on page 1 is only part of the puzzle, and we know Leapfrog will not only continue to optimise our site for SEO, but also help us continually improve our customer experience, which will translate to improved sales and revenue. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google.”