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Voice Fairy

Voice Fairy uses Leapfrog to move up to page 1 for highly competitive key search term

The Challenge

Voice Fairy is a voiceover agency that provides top quality artists to clients within the entertainment and corporate world. The company specialises in helping businesses find the right voice for their project; providing straightforward pricing, clear availability and fast turnaround times. Following the launch of a new website, the business came to Leapfrog looking to improve their Google rankings, in order to increase organic traffic and drive up sales.

In 2012, we set up our original voiceover service, VoxXpress, as a satellite business of the video production company, POV Productions. Initially, we were able to rely on a small selection of trusted clients and Trade Shows to attract new business, but we operate in a highly competitive market and soon realised that in order to increase our volume of sales, we needed to be more visible on Google. Our VoxXpress site wasn’t easy to optimise for SEO, so we created Voice Fairy, a new brand with a new website, designed with SEO in mind. However, despite focussing on optimising for SEO, we soon realised we weren’t ranking on page 1 for any of our key search terms, which is imperative for attracting potential clients. We therefore came to the decision that we needed the help of a specialist SEO agency to improve our Google rankings.

The Leapfrog Solution

Although we’d spoken to an agency previously, we hadn’t formally employed their services as it’s really difficult to know who to trust. Importantly, Leapfrog Internet Marketing was recommended to us by our web developer, as they had used Leapfrog for their SEO. In fact, when we performed a search for Voice Fairy, the highest ranking was for a testimonial on our web developers’ site, so we decided to approach Leapfrog for further advice. Being local, vouched for and trustworthy were all really important factors in our decision.

As soon as we met with the Managing Director, Geoff Roy, we found him to be really approachable and immediately felt comfortable talking to him about our aims and objectives, as well as past errors. Above all, he was very clear and upfront about what’s possible, giving us realistic goals and explaining that it would take 6 months to see any realistic improvements. There was no positive spin, the service was priced reasonably and he was honest about what we could expect to achieve.

The first thing the team at Leapfrog did was to perform an audit on our site. They immediately spotted problems that needed tidying up, such as the fact that our metatags were being overwritten by our Yoast WordPress plug in. This is detail only Google sees, but is vital for improving rankings. A simple rewrite of code cleared this up, but it was obviously hampering our SEO, rather than helping with optimisation and isn’t something we would have spotted. As well as performing a diligent review of our site, the team then began link building for our key search terms, always keeping an eye on our rankings, as well as those of our competitors.

Since employing their services, one area in which Leapfrog has excelled is communication. SEO is an invisible science that can fluctuate in success, so it’s really important to understand how your site’s performing, as the improvements aren’t always linear. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on.

The Result

When we first consulted Leapfrog, we knew we needed a stronger presence on Google. We needed help with fine-tuning the website and link building, to get our site up the rankings. Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period.

However, the service provided has been far more than just focussed on SEO. The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. Given that every page on our site is dynamically created, any coding discrepancies need to be spotted and changed as quickly as possible, a service Geoff and the team have been able to provide.

Having someone keep an eye on our website has been invaluable. As a business owner, this frees me up to invest my energies into the core organisation. This kind of value-added benefit is a great asset and makes a real difference for our company.

“We see this as a long-term relationship for our business. Getting on page 1 is only part of the puzzle, and we know Leapfrog will not only continue to optimise our site for SEO, but also help us continually improve our customer experience, which will translate to improved sales and revenue. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google.”

  • Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and Leapfrog Internet Marketing.

    Mark Dalton, The Tech Lounge
  • Geoff did a SEO review on one of my websites and has presented his findings in video format. I’ve never seen anything like this before and I could see the results of the tests and Geoff’s recommendations for action. I can thoroughly recommend this part of Geoff’s service – and this bit is FREE!!

    Peter Clarke, PPG Proofreading
  • Geoff has been key in supporting my clients providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I have worked with him on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your businesses online SEO needs.

    Oliver Schlieben, frm the group up
  • I have been benefiting from Geoff’s expertise and experience for several months now and really value the way in which he makes his knowledge so accessible. We have worked on improving website authority and content, list building and social media optimisation. A great guy to work with and very good value.

    Chris Farrance, Frontier Digital Business Consultants
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results orientated.

    Charles Wallace, BAE Systems
  • When it comes to organic SEO Geoff is your man. Thank for everything you have done for my company.

    Paul Deach, Deachy Social Media
  • Geoff has been a key resource in providing insights and strategies within the SEO arena. His work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Geoff to any business.

    Drew Griffiths, Mosaic
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture Millinery
  • “Geoff also provides video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture Millinery
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture Millinery
  • “Leapfrog Internet Marketing was recommended to us by a colleague who had also used their services. We receive a lot of spam marketing offers from SEO agencies, but wanted to go with a company that could be vouched for and we could therefore trust.”

    Rebecca Couture Millinery
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
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