In 2012, we set up our original voiceover service, VoxXpress, as a satellite business of the video production company, POV Productions. Initially, we were able to rely on a small selection of trusted clients and Trade Shows to attract new business, but we operate in a highly competitive market and soon realised that in order to increase our volume of sales, we needed to be more visible on Google. Our VoxXpress site wasn’t easy to optimise for SEO, so we created Voice Fairy, a new brand with a new website, designed with SEO in mind. However, despite focussing on optimising for SEO, we soon realised we weren’t ranking on page 1 for any of our key search terms, which is imperative for attracting potential clients. We therefore came to the decision that we needed the help of a specialist SEO agency to improve our Google rankings.
As soon as we met with the Managing Director, Geoff Roy, we found him to be really approachable and immediately felt comfortable talking to him about our aims and objectives, as well as past errors. Above all, he was very clear and upfront about what’s possible, giving us realistic goals and explaining that it would take 6 months to see any realistic improvements. There was no positive spin, the service was priced reasonably and he was honest about what we could expect to achieve.
The first thing the team at Leapfrog did was to perform an audit on our site. They immediately spotted problems that needed tidying up, such as the fact that our metatags were being overwritten by our Yoast WordPress plug in. This is detail only Google sees, but is vital for improving rankings. A simple rewrite of code cleared this up, but it was obviously hampering our SEO, rather than helping with optimisation and isn’t something we would have spotted. As well as performing a diligent review of our site, the team then began link building for our key search terms, always keeping an eye on our rankings, as well as those of our competitors.
Since employing their services, one area in which Leapfrog has excelled is communication. SEO is an invisible science that can fluctuate in success, so it’s really important to understand how your site’s performing, as the improvements aren’t always linear. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on.
However, the service provided has been far more than just focussed on SEO. The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. Given that every page on our site is dynamically created, any coding discrepancies need to be spotted and changed as quickly as possible, a service Geoff and the team have been able to provide.
Having someone keep an eye on our website has been invaluable. As a business owner, this frees me up to invest my energies into the core organisation. This kind of value-added benefit is a great asset and makes a real difference for our company.
“We see this as a long-term relationship for our business. Getting on page 1 is only part of the puzzle, and we know Leapfrog will not only continue to optimise our site for SEO, but also help us continually improve our customer experience, which will translate to improved sales and revenue. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google.”
Sam is a Content Marketing Executive for Leapfrog Internet Marketing, working to help clients improve their online presence and maintain market leadership. Her industry experience spans publishing and editorial roles in the world of medical communications as well as digital marketing and event planning for the education sector. She has a broad, eclectic range of writing interests – from lifestyle advice and professional development to digital marketing and emerging technologies.
"As part of the service, the team at Leapfrog reviewed one of my websites for SEO and presented their findings in video format. I’ve never seen anything like this before and I could see the results of the tests and clear recommendations for action. I can thoroughly recommend this part of Leapfrog's service!!"
"One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."
“Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”
"When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."
"Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."
"I’m very happy to recommend Leapfrog Internet Marketing. They took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orientated."
"Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."
“The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”
"Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."
"I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."
"Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."
"The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."
"Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."
“We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”