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SEO Training: Getting Started with SEO (3 Hours)

Objective:

To give in-house staff at a company enough knowledge and skills to perform natural SEO, with a view to achieving page 1 rankings on Google.

Content:

1. What Google Wants and Thinks

This looks at how Google looks at a website, what is important (and not so important), and to discuss things that won’t work, or will even harm your website. There is a lot of misinformation about SEO which needs to be ignored.

2. Keyword Research

Getting on Google Page 1 in the natural/organic listings starts with knowing what keywords to target. Everything starts from this list, so choosing keywords with enough traffic which are realistic to rank for is essential.

3. Meta Titles and Descriptions

How to write and optimise these for Google and your website visitors.

4. Other Website Signals

Google looks at over 200 signals when assessing a website. This looks at the important signals from a website which can be optimised relatively easily.

5. Backlinking

Backlinking is an important part of SEO. It needs to be done correctly and ethically. This section looks at ways of acquiring backlinks over time

6. Reporting

Data on website rankings and website traffic helps inform decision making at an operational level (SEO) and also a management level (when more resources might be needed). This section shows how to set up easy to use reports, and how to intrepret the data.

  • Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly.
    Rebecca Couture, Rebecca Couture Millinery
  • The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company.

    Leigh Emmerson, Voice Fairy
  • One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on.

    Leigh Emmerson, Voice Fairy
  • Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google.

    Leigh Emmerson, Voice Fairy
  • Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing.

    Mark Dalton, The Tech Lounge
  • As part of the service, the team at Leapfrog reviewed one of my websites for SEO and presented their findings in video format. I’ve never seen anything like this before and I could see the results of the tests and clear recommendations for action. I can thoroughly recommend this part of Leapfrog's service!!

    Peter Clarke, PPG Proofreading
  • Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs.

    Oliver Schlieben, Digital Marketing Strategist
  • I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value.

    Chris Farrance, Frontier Digital Business Consultants
  • I’m very happy to recommend Leapfrog Internet Marketing. They took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results orientated.

    Charles Wallace, BAE Systems
  • When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business.

    Paul Deach, Deachy Social Media
  • Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business.

    Drew Griffiths, Mosaic
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture, Rebecca Couture Millinery
  • “Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture, Rebecca Couture Millinery
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture, Rebecca Couture Millinery
  • I’m very happy to recommend Leapfrog Internet Marketing. They took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orientated.

    Charles Wallace, BAE Systems
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