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Pay Per Click Advertising

Pay per click advertising is becoming increasingly popular as time goes by, particularly in the digital age. Also known as Cost Per Click, Pay Per Click advertising works by directing more traffic to your website through search engines. Google is the most popular for this, but every search engine operates on the same principle. For every click on the website link, the advertiser will pay the publisher a certain amount. The system is based on strings of key words, and your selection will affect where you appear in searches and how much you pay.

But surely there is more than one company looking to take out pay per click on certain key words? Well, you would be right. So to combat this search engines work on a bidding policy. When you select your key words, you will bid an amount of money to be featured on those key words. The higher bidders get the higher rankings – it’s a fairly straight forward method, but one that can cause some fierce competition. That’s why choosing your key words carefully is important, as this will affect how much money you pay for each click to your website. We take the time to study and analyse the popularity of key words and also the amount they are searched, and recommend key words based on that analysis. This means you can be featured in the ads section for certain key words for what can be a minimal investment and a large return.

We see most customers getting a more significant return on investment on Bing rather than Google, and with mixed results. While we specialise in natural SEO improvements and don’t offer pay per click as an option, we can recommend some trusted providers and experts who can help if this is the route you choose. These services include campaign management – as the workings of Google Ad Words and other search engine mechanisms can be incredibly complicated – and help you boost your performance and use the search engines to your advantage.

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  • Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and Leapfrog Internet Marketing.

    Mark Dalton, The Tech Lounge
  • Geoff did a SEO review on one of my websites and has presented his findings in video format. I’ve never seen anything like this before and I could see the results of the tests and Geoff’s recommendations for action. I can thoroughly recommend this part of Geoff’s service – and this bit is FREE!!

    Peter Clarke, PPG Proofreading
  • Geoff has been key in supporting my clients providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I have worked with him on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your businesses online SEO needs.

    Oliver Schlieben, frm the group up
  • I have been benefiting from Geoff’s expertise and experience for several months now and really value the way in which he makes his knowledge so accessible. We have worked on improving website authority and content, list building and social media optimisation. A great guy to work with and very good value.

    Chris Farrance, Frontier Digital Business Consultants
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results orientated.

    Charles Wallace, BAE Systems
  • When it comes to organic SEO Geoff is your man. Thank for everything you have done for my company.

    Paul Deach, Deachy Social Media
  • Geoff has been a key resource in providing insights and strategies within the SEO arena. His work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Geoff to any business.

    Drew Griffiths, Mosaic
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture Millinery
  • “Geoff also provides video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture Millinery
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture Millinery
  • “Leapfrog Internet Marketing was recommended to us by a colleague who had also used their services. We receive a lot of spam marketing offers from SEO agencies, but wanted to go with a company that could be vouched for and we could therefore trust.”

    Rebecca Couture Millinery
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
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