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Copywriting

When it comes down to it – search engine discoverability is all about the words you use. Whether it’s what key words you chose, where you place them or how you phrase your service offering – good copy is essential. Leapfrog works with the best local copywriters to bring you engaging, well written content for your website that will help improve your rankings the natural way.

But copy doesn’t just have to be your homepage text. Our skilled copywriters will craft every aspect of your website’s wording to fit with a specific set of carefully selected key words and phrases. By refining what areas you want to be found in, our copywriters can tailor your web copy to suit your needs. They can also provide you with well researched and formulated blog posts regularly, which will dramatically improve your chances of ranking higher. Google has always valued high quality shareable content, and websites that provide a regular stream of this generally end up ranking higher because of it. By using one of our highly recommended local copywriters, you can ensure high quality engaging content for your website on a regular basis.

A blog can be used to build trust in your customers, secure your place as a valued advisor and can even help improve your Google ranking. But to achieve this, a blog must be interesting, and above all well maintained. Keeping regular and fresh blog content is key to improving your search engine rankings – without paying for expensive pay per click campaigns. By introducing a blog to your customers you are not only building up your search engine rankings, but also improving a potential customers opinion of your company. By practising what you preach and showcasing a knowledge of your field you instil confidence in your business while improving your SEO strategy – how could you go wrong?

While it is true that everyone can write, when it comes to their own web copy it can sometimes be difficult to come up with the right words and place them in the right order. A talented copywriter can get an understanding of your business and your industry, learning what makes your competitors successful and what techniques work best for your particular sector before applying them to your web copy in a unique way.

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  • "As part of the service, the team at Leapfrog reviewed one of my websites for SEO and presented their findings in video format. I’ve never seen anything like this before and I could see the results of the tests and clear recommendations for action. I can thoroughly recommend this part of Leapfrog's service!!"

    Peter Clarke, PPG Proofreading
  • "One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."

     Leigh Emmerson, Voice Fairy
  • “Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture, Rebecca Couture Millinery
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    Paul Deach, Deachy Social Media
  • "Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."

    Leigh Emmerson, Voice Fairy
  • "I’m very happy to recommend Leapfrog Internet Marketing. They took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orientated."

    Charles Wallace, BAE Systems
  • "Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."

    Oliver Schlieben, Digital Marketing Strategist
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture, Rebecca Couture Millinery
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    Drew Griffiths, Mosaic
  • "I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."

    Chris Farrance, Frontier Digital Business Consultants
  • "Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."

    Rebecca Couture, Rebecca Couture Millinery
  • "The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."

    Leigh Emmerson, Voice Fairy
  • "Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."

    Mark Dalton, The Tech Lounge
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture, Rebecca Couture Millinery
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