Top Topiary sell topiary trees and other plants online via their Magento ecommerce website.
They were happy with their Google Adwords provider, but weren’t happy with their SEO performance and provider, who wasn’t getting back to them.
Top Topiary wanted to achieve higher ecommerce sales across all products, but with a focus on one new range with solid profit margins: topiary cages or frames. A problem that also needed fixing was the high sales funnel abandonment rate – only approx 10% of products which were added to the shopping cart were ever purchased and shipped.
The first thing to be tackled was the shopping cart abandonment issue. Leapfrog analysed the sales funnel, and identified where the main exit points were in the funnel. They then worked with Top Topiary and the Magento developers to reduce these “leaks”. One major leak was the confusion to the shopper exactly how the plants would be shipped. For a large bulky and sensitive product like plants, it was essential to reassure the shopper that the plant would arrive in good condition and health..
After 6 months, the shopping cart converted 31% of added items into sales, compared to 10% previously.
“We’re delighted” says Jason Allocca from Top Topiary, “Fixing the shopping cart instantly increased sales. However, all rankings are now performing well, and we’re looking at how we service the extra demand for the topiary frames.”
"As part of the service, the team at Leapfrog reviewed one of my websites for SEO and presented their findings in video format. I’ve never seen anything like this before and I could see the results of the tests and clear recommendations for action. I can thoroughly recommend this part of Leapfrog's service!!"
"One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."
“Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”
"When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."
"Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."
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“The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”
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"Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."
"The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."
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“We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”