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How SEO Helped Fill a Chalet in less than 6 Months

Chalet Chez Robert is a beautiful chalet in the ski resort of La Rosiere in the French Alps.

The chalet had just been bought by the owner-chalet manager, Josie Ryan, and the challenge was simple: to generate bookings to fill the chalet during the December to April ski season.

La Rosiere Chalet Chalet Chez Robert v2Josie had invested in a brand new website, and now wanted it found by skiers looking for somewhere to stay. And in 6 months ! Otherwise, the main ski season would be missed, when chalets get 90% of their income.

Getting Real

Leapfrog first wanted to identity what keywords target, bearing in mind the website was completely new with little authority in Google’s eyes.

ski chalets in france had great search volume, but page 1 was filled with the large ski operators with well established websites. It was decided to look elsewhere.

ski chalets in la rosiere had much less search volume, but the competition was other ski chalets with less authoritative websites to beat. It was also felt people searching for chalets in La Rosiere were much more likely to make a booking.

6 Months Later…

After 6 months of SEO activity, the website was on Google Page 1 for the target keywords, and the chalet went on to breakeven financially in only its first ski season with the new owner.

From Josie Ryan, owner of Chalet Chez Robert:

“When I first started running Chalet Chez Robert I had no idea how to get my website out there and noticed. I had heard of SEO but didn’t really know what it was. My website was on page 17 of Google Search. Geoff impressed me from the start with his SEO knowledge, professionalism and really understood the sense of urgency needed to get the website noticed in time for the season.

He came up with lots of ideas and worked with me, advising me of the things I needed to do get my website up there. I am happy to say thanks to Geoff, is now on Page 1 for my required search. As a result the majority of my bookings have come directly through my website and not through the 3rd party booking agents I am also using. I would not hesitate in recommending Leapfrog to boost your website.”

  • "As part of the service, the team at Leapfrog reviewed one of my websites for SEO and presented their findings in video format. I’ve never seen anything like this before and I could see the results of the tests and clear recommendations for action. I can thoroughly recommend this part of Leapfrog's service!!"

    Peter Clarke, PPG Proofreading
  • "One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."

     Leigh Emmerson, Voice Fairy
  • “Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture, Rebecca Couture Millinery
  • "When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."

    Paul Deach, Deachy Social Media
  • "Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."

    Leigh Emmerson, Voice Fairy
  • "Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."

    Oliver Schlieben, Digital Marketing Strategist
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture, Rebecca Couture Millinery
  • "Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."

    Drew Griffiths, Mosaic
  • "I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."

    Chris Farrance, Frontier Digital Business Consultants
  • "Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."

    Rebecca Couture, Rebecca Couture Millinery
  • "The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."

    Leigh Emmerson, Voice Fairy
  • "Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."

    Mark Dalton, The Tech Lounge
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture, Rebecca Couture Millinery