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How SEO Helped Fill a Chalet in less than 6 Months

Chalet Chez Robert is a beautiful chalet in the ski resort of La Rosiere in the French Alps.

The chalet had just been bought by the owner-chalet manager, Josie Ryan, and the challenge was simple: to generate bookings to fill the chalet during the December to April ski season.

La Rosiere Chalet Chalet Chez Robert v2Josie had invested in a brand new website, and now wanted it found by skiers looking for somewhere to stay. And in 6 months ! Otherwise, the main ski season would be missed, when chalets get 90% of their income.

Getting Real

Leapfrog first wanted to identity what keywords target, bearing in mind the website was completely new with little authority in Google’s eyes.

ski chalets in france had great search volume, but page 1 was filled with the large ski operators with well established websites. It was decided to look elsewhere.

ski chalets in la rosiere had much less search volume, but the competition was other ski chalets with less authoritative websites to beat. It was also felt people searching for chalets in La Rosiere were much more likely to make a booking.

6 Months Later…

After 6 months of SEO activity, the website was on Google Page 1 for the target keywords, and the chalet went on to breakeven financially in only its first ski season with the new owner.

From Josie Ryan, owner of Chalet Chez Robert:

“When I first started running Chalet Chez Robert I had no idea how to get my website out there and noticed. I had heard of SEO but didn’t really know what it was. My website was on page 17 of Google Search. Geoff impressed me from the start with his SEO knowledge, professionalism and really understood the sense of urgency needed to get the website noticed in time for the season.

He came up with lots of ideas and worked with me, advising me of the things I needed to do get my website up there. I am happy to say thanks to Geoff, www.chaletchezrobert.com is now on Page 1 for my required search. As a result the majority of my bookings have come directly through my website and not through the 3rd party booking agents I am also using. I would not hesitate in recommending Leapfrog to boost your website.”

  • Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and Leapfrog Internet Marketing.

    Mark Dalton, The Tech Lounge
  • Geoff did a SEO review on one of my websites and has presented his findings in video format. I’ve never seen anything like this before and I could see the results of the tests and Geoff’s recommendations for action. I can thoroughly recommend this part of Geoff’s service – and this bit is FREE!!

    Peter Clarke, PPG Proofreading
  • Geoff has been key in supporting my clients providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I have worked with him on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your businesses online SEO needs.

    Oliver Schlieben, frm the group up
  • I have been benefiting from Geoff’s expertise and experience for several months now and really value the way in which he makes his knowledge so accessible. We have worked on improving website authority and content, list building and social media optimisation. A great guy to work with and very good value.

    Chris Farrance, Frontier Digital Business Consultants
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results orientated.

    Charles Wallace, BAE Systems
  • When it comes to organic SEO Geoff is your man. Thank for everything you have done for my company.

    Paul Deach, Deachy Social Media
  • Geoff has been a key resource in providing insights and strategies within the SEO arena. His work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Geoff to any business.

    Drew Griffiths, Mosaic
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture Millinery
  • “Geoff also provides video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture Millinery
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture Millinery
  • “Leapfrog Internet Marketing was recommended to us by a colleague who had also used their services. We receive a lot of spam marketing offers from SEO agencies, but wanted to go with a company that could be vouched for and we could therefore trust.”

    Rebecca Couture Millinery
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
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