SEO For Schools

As an independent school, visibility is one of the most important parts of your marketing strategy. With the majority of parents beginning their search for a private school on Google, it makes sense to get your SERP (search engine results page) position in hand.

At Leapfrog we appreciate that, for independent schools, digital marketing won’t stand alone. Traditional marketing activities and events are crucial to the representation of your independent school and demand a huge amount of resources, planning and creativity. That’s why our expert SEO strategies are an ideal solution. Leave us to get prospective parents to the right parts of your website, and you can get on with marketing your school.

SEO can feel like something of a mysterious craft. There’s a lot of research, technique, and tweaking behind the scenes to get results. This is why at Leapfrog we create clear and accessible monthly reports, which we pair with an explanatory video. We’re a small team of experts, and this collaboration allows us to swiftly take action with opportunities and ideas to keep your ranking trajectory going up.

Leapfrog’s SEO for schools will optimise your:

Prominence – First things first, we start the process of moving your website up the search rankings for key search terms. That means optimising every inch of your website and its performance. We’ll make sure your site is streamlined and user friendly, welcoming prospective parents as much as an open day itself.
Visibility – Your online presence is more extensive than a page ranking. At Leapfrog, we’ll optimise your local area SEO: that’s what prospective parents see on maps, images, and in your Google profile. It’s all about being visible in the maximum number of places, increasing the sense of community around your digital presence.
Useability – Just under 56% of searches for relevant search terms are made on a mobile device. We’ll optimise your website for both mobile and desktop. Your structure, content and other UX features can prevent losing visitors before they get as far as signing up to your open day.
Reputation – Your school’s position on Google for search terms like ‘independent schools near me’ or ‘private schools in Surrey’ goes to support your reputation. It’s the digital equivalent of being repeatedly mentioned in parenting circles. We’ll advise how your online reviews and testimonials can work for your brand.

Get in touch to explore how Leapfrog’s SEO services can raise the profile of your independent school.

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