Couchman Hanson Solicitors

Using SEO to support and enable business growth

The Challenge

Couchman Hanson is a highly professional and friendly firm of solicitors, established in 2006. They are based across the South of the UK, with locations in Berkshire and Surrey. Benefiting from ‘city’ level experience, they prioritise care and positive outcomes for their clients, with genuine honesty, integrity and diligence. With such a strong and authentic brand mission, web presence and SEO is clearly important.

From 2021, Couchman Hanson began a growth process with the acquisition of Rosemary Smith & Co, followed by that of Constantine & Summers. In 2023, to support their expansion of services, the firm opened new high profile offices in Crowthorne, Berkshire, some 30 miles from their existing base in Haslemere, Surrey. It was crucial to implement a strategy to expand and maintain brand awareness and trust further afield. As Couchman Hanson specialises in both business and family law, they had the potential to generate a huge number and range of leads from their presence on Google.

The Leapfrog Solution

Clearly, prominence in search engine results is a key factor in building a strong local profile. After an initial assessment of the website, Leapfrog implemented a series of SEO techniques including site health checks, backlinking and optimising location pages and Google Business Profile. This activity was designed to improve the search engine rankings for Couchman Hanson in local areas around both Crowthorne and Haslemere.

What was the timeline?

Couchman Hanson appointed Leapfrog Internet Marketing on an initial 3 month basis with specific location based objectives. The team agreed key target search terms which included, for example, ‘Solicitors Crowthorne’ and ‘Solicitors Haslemere’.

How did it go?

Within the initial 3 month appointment period, Leapfrog’s SEO activity enabled the Couchman Hanson website to rise from an average UK wide ranking of 51 to position 14 for location based search queries.

In the first 3 months of activity, the Couchman Hanson website saw an increase in organic traffic of 350%.
Targeted keywords of solicitor and location based terms achieved an overall increase of 220% in clicks over the initial engagement period.
Website impressions for Couchman Hanson increased by 140% after commencing SEO activity.

web traffic

What happened next?

Following the success of the first 3 months of SEO activity, Couchman Hanson continued to work with Leapfrog on an expanded range of keywords. By targeting specific legal service terms, the prominence of the Couchman Hanson website has been improved for an increasing range of search terms.
With continued SEO activity, the Couchman Hanson website achieves a consistent listing in the top 3 search results for Google searches of solicitors in Crowthorne and Haslemere.
Leapfrog also added a third location of Camberley to their SEO focus, for which Couchman Hanson is now consistently ranked on page 1 of Google.
Concise and clear monthly reporting with explainer videos by Leapfrog means that Couchman Hanson have been well informed about each development in SEO progress.

The Result

Couchman Hanson continues to choose Leapfrog Internet Marketing for SEO services on an ongoing basis. Over the last year, our SEO activity has resulted in many successes:

An increase of 262% on site clicks from a Google search compared to the same period in the previous year.
Targeted keyword rankings rose by 575% in website clicks compared to the same period in the previous year.
Couchman Hanson and Leapfrog have developed a close and collaborative relationship. The team at Couchman Hanson have embraced learning about how SEO supports business growth, inviting Leapfrog to present at a leadership meeting.
Couchman Hanson instructed Leapfrog to additionally manage their Google Ads for campaigns around targeted legal service wording. This strategy has helped to support organic SEO success with an average 10% click-through rate.
Paul Marcus, Director, said “We are really enjoying working with you and the Leapfrog team and it feels like we are learning lots along the way… a heartfelt thank you.”

"We've been with them for almost 4 months now and they've delivered lead after lead - high quality ones too! "

Chris Shaw, Atom Studio
"I've had the pleasure of working with the Leapfrog team for several months now and if I had to use one word to sum up the effect on our business I'd go with transformative."

Chris Shaw, Atom Studio
"Leapfrog Internet Marketing were brilliant to deal with. Great value for money that delivers incredible ROI."

Matthew Letley, Impact For Good
"The Leapfrog team are a highly professional, expert company who work really hard for you behind the scenes. They kept us informed of progress and recommendations, providing a first-class response to any questions and quite simply,

transformed our pesence and our results."

Julia Pearson, just4one
"One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."

Leigh Emmerson, Voice Fairy
“Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

Rebecca Couture, Rebecca Couture Millinery
"When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."

Paul Deach, Deachy Social Media
"Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."

Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."

Oliver Schlieben, Digital Marketing Strategist
“The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

Rebecca Couture, Rebecca Couture Millinery
"Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."

Drew Griffiths, Mosaic
"I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."

Chris Farrance, Frontier Digital Business Consultants
"Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."

Rebecca Couture, Rebecca Couture Millinery
"The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."

Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."

Mark Dalton, The Tech Lounge
“We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

Rebecca Couture, Rebecca Couture Millinery