KJ Smith Solicitors

Reaping the benefits of SEO boosted visibility

The Challenge

KJ Smith is an established firm of solicitors specialising in family law and client services. They cover 14 different locations across the South East of England and wanted to increase enquiry levels across their branches.

Working across a spread of locations is great for reach, especially when a client prefers to appoint a solicitor near them. Indeed, it’s understandable that dealing with cases in very personal areas often requires this connection and proximity. When you cover so many locations, though, how do you make sure that your brand is visible to those who need you?

SEO based marketing strategies are specifically designed to achieve these goals.

The Wider Background

Research from 2022 showed that 24% of consumers of family law services perform their initial search online, and a massive 96% of people use google at some point in their legal journey. In line with online social behaviours, that’s only likely to increase.

71% of consumers of legal services feel it’s important to have met their representative in person. This makes geographical location a really important factor in how future clients will search for their family law solicitor.

The Leapfrog Solution

Leapfrog have a long history of working in the family law space. They understand how a quarter of potential clients seeking KJ Smith’s services are using Google, and want to be geographically close to their legal provider. With this background knowledge, they implemented a series of local SEO strategies to boost the brand presence of KJ Smith across all of the locations they cover.

Visibility was at the heart of Leapfrog’s SEO strategy. They set about optimising the relevant pages on the KJ Smith website for local searches. This involved backlinking, schema markup, optimising location pages and refining Google Business Profiles. Alongside this, the team targeted specific legal keywords, working dynamically with KJ Smith to keep on track with each team’s individual targets.

Leapfrog provides a bespoke monthly report that’s accompanied by a video explainer. This meant that the team at KJ Smith found it straightforward to not only comprehend the results they were seeing, but to be able to formulate evolving targets moving forward.

In fact, the team at KJ Smith used Leapfrog’s videos internally as part of senior partner progress reviews. So as an internal comms tool, the accessible transparency of Leapfrog’s reporting videos have even more added value.

Leapfrog’s SEO expertise and KJ Smith’s marketing focus made a formidable team, enabled by clear and collaborative reporting and communication.

The Result

Over the course of 1 year, January 2025 to January 2026, the impact that boosted visibility has had on client enquiries is clearly evident:

Site visibility for specific solicitor keywords increased by 800%
Overall site visibility soared by 183%
Enquiries increased by 58%

In the words of the client…

“The Leapfrog SEO team has been outstanding from start to finish! Their clear communication and proactive approach have made a real difference to our online performance. Geoff Roy goes above and beyond for his clients and delivers tailored strategies with measurable results. A special thank you to Samantha John, Lucy Jewitt and Sarah Savage who are nothing short of the best SEO team! If you are in search of an SEO agency to take your business to the next level, Leapfrog is our recommendation!”

Working with Leapfrog has been a real boost for our company. Since starting SEO with them, we've seen a significant increase in website traffic, better search engine rankings, and a noticeable boost in qualified leads.

Sharron Eklo - Nordic Rooms
We’ve worked with Leapfrog for SEO support across numerous client projects over the past six years. Their knowledge, tools, and passion for staying ahead in this ever-evolving sector have been invaluable. Not only have we been delighted with the results, but our clients consistently praise the Leapfrog team, their insightful reports, and the way they break down technical SEO terms into clear, easy-to-understand language. Highly recommended.

James Wright - Advantedge Agency
"We've been with them for almost 4 months now and they've delivered lead after lead - high quality ones too! "

Chris Shaw, Atom Studio
"I've had the pleasure of working with the Leapfrog team for several months now and if I had to use one word to sum up the effect on our business I'd go with transformative."

Chris Shaw, Atom Studio
"Leapfrog Internet Marketing were brilliant to deal with. Great value for money that delivers incredible ROI."

Matthew Letley, Impact For Good
"The Leapfrog team are a highly professional, expert company who work really hard for you behind the scenes. They kept us informed of progress and recommendations, providing a first-class response to any questions and quite simply,

transformed our pesence and our results."

Julia Pearson, just4one
"One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."

Leigh Emmerson, Voice Fairy
“Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

Rebecca Couture, Rebecca Couture Millinery
"When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."

Paul Deach, Deachy Social Media
"Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."

Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."

Oliver Schlieben, Digital Marketing Strategist
“The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

Rebecca Couture, Rebecca Couture Millinery
"Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."

Drew Griffiths, Mosaic
"I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."

Chris Farrance, Frontier Digital Business Consultants
"Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."

Rebecca Couture, Rebecca Couture Millinery
"The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."

Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."

Mark Dalton, The Tech Lounge
“We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

Rebecca Couture, Rebecca Couture Millinery