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For obvious reasons, Summer is a crucial season for ice cream vans! Sir Whippy are a fleet of vans based in and around Surrey, Hampshire and Berkshire, competing with other suppliers to attract customers during this high season. They began their SEO journey while the frosts were still harsh and warmer climes felt a long way off! The team at Sir Whippy knew all too well that brand awareness needed to grow well before the season hit, which is when Leapfrog Internet Marketing joined their story.
Sir Whippy provides services both as a trackable traditional ice cream van, and as a feature supplier for events. These events range from private weddings to public sports tournaments and even corporate visits. Be honest, whose work day wouldn’t be improved by a classic whippy with a flake?! These ice cream van hire bookings often take place midweek and term time, so they’re an important and perhaps unexpected part of the overall commercial success of the business.
However, while weekend and holiday ice cream sales thrive from the flow of physical presence (no internet required), ice cream van hire bookings are made in advance (hello, google!) And where there’s people searching google, there’s a strategy to be made.
Leapfrog IM conceived a twofold strategy to improve brand visibility and sales enquiries for the van hire side of Sir Whippy’s business. From a sales perspective, this sought to optimise the less bustling hours for the fleet of ice cream vans. The Sir Whippy brand had to be prominent to anyone planning event catering, or even just looking for ideas for their event.
The keyword research that Leapfrog employs puts the human first. We start with the problems that the people searching are looking to solve. With targeted keywords split into van hire and locations, our SEO strategy targeted the searches made by people looking for solutions within geographic locations, and for ice cream supply with event based terms, like weddings or birthdays.
With techniques including extensive linking and optimising metadata, site speed, and images, the Sir Whippy site sent all the right authoritative signals to google. This elevated the site to feature on page 1 for over 1,800 target search queries. These reach people searching at many different stages of the sales funnel and result in really impressive brand awareness as the days lengthened and Summer began to hit.
With a dynamic and collaborative approach, Leapfrog’s bespoke monthly reports include video explainers to keep clients up to speed with how their site is performing. This allowed the team at Sir Whippy to understand the activity that was happening and offer feedback that can then be implemented quickly by the SEO team.
Ultimately, Sir Whippy wanted the SEO activity to boost bookings and sales leads for the van hire side of the business. Here’s how the figures stacked up as we put on our shades and strode into the Summer of 2025:
Over the 4 month period 23 March – 23 July:
These numbers show how solidly SEO activity delivered for the Sir Whippy site. By raising the brand prominence across google search for a large number of event and hire terms, Sir Whippy was in the right place at the right time for the right people.
Andy Newland, Company Director, said
“Leapfrog has helped us grow our brand awareness online and increase our businesses reach and exposure to new clients and customers; helping the business to grow further in the corporate events niche. The team were hassle free to work with, and presented tangible results.”
Over the same period, the increase in direct visits to the Sir Whippy site was even more striking – a massive 767% increase. This shows the power of brand awareness. When we use SEO to build an exceptional digital presence, customers are much more likely to return directly.
The business website becomes the destination, which is the ultimate success for a human-led SEO strategy.
