just4one

SEO works to balance business with lifestyle

For many of us, the balance between business and lifestyle is a personal one. For our travel and lifestyle client, this balance reflected their chosen business model.

Client Profile:

just4one is a one-stop source of great ideas, inspiration & really useful information for the single community. Offering travel, leisure, and lifestyle advice and deals for single people, just4one is a website-based information resource and community. The website has built up over time to cover many aspects of daily living, making it a comprehensive resource that can benefit a huge proportion of the UK population.

The Challenge

To enable the website to generate income, the client had chosen a model of affiliate marketing. The challenge being that the website was not visible enough to be attractive to all relevant brands in the space. Seeking out affiliate links takes significant time, so the business model only works when the website can attract brand interest for affiliate links. Authenticity is a core value for this client, so it was important to build authority in the space in order to attract high quality affiliate links.

affiliate marketing

The Leapfrog Solution

Leapfrog’s work for this client was targeted to radically increase organic traffic to the website. This meant using SEO techniques to make the website more visible across many different keywords in multiple spaces.

Leapfrog undertook extensive keyword and competitor research to fine tune the searches that had the most potential to enhance traffic.
Leapfrog implemented optimisation that included website performance and Google Business Profile.
Leapfrog’s SEO activity, including backlinks, improved the establishment of the website, making it an authoritative site across multiple subjects.
Leapfrog worked collaboratively with the client with clear monthly reports, explainer videos, and ongoing liaison to maintain the consistency of messaging.

The Result

Leapfrog’s SEO activity resulted in tangible improvements in website performance. This created a resource which could successfully work as part of a high quality affiliate marketing business model.

Over a 6 month period, targeted SEO activity increased organic traffic to the website by 72%.
Over the same 6 month period, overall website visibility increased by 150%.
By the end of 6 months of SEO activity, the website had accumulated Google page 1 rankings for around 50 brand new search terms.

Update:

The visibility and momentum that our client website gained in 6 months of SEO activity set the foundation for a successful business model. While prior to the SEO process, the client had to spend considerable time seeking out affiliate links, after the activity the profile of the website attracts approaches from affiliate brand opportunities. This means that more time can be spent on further sourcing information and ideas to widen the scope of the website, in line with its core mission to provide a valuable community and resource.

Here’s what the client had to say –

“The Leapfrog team are a highly professional, expert company who work really hard for you behind the scenes. They kept us informed of progress and recommendations, providing a first-class response to any questions and quite simply, transformed our presence and our results. Our best investment. Highly recommended!”

Get in touch to let Leapfrog help you to grow your business with SEO.

"We've been with them for almost 4 months now and they've delivered lead after lead - high quality ones too! "

Chris Shaw, Atom Studio
"I've had the pleasure of working with the Leapfrog team for several months now and if I had to use one word to sum up the effect on our business I'd go with transformative."

Chris Shaw, Atom Studio
"Leapfrog Internet Marketing were brilliant to deal with. Great value for money that delivers incredible ROI."

Matthew Letley, Impact For Good
"The Leapfrog team are a highly professional, expert company who work really hard for you behind the scenes. They kept us informed of progress and recommendations, providing a first-class response to any questions and quite simply,

transformed our pesence and our results."

Julia Pearson, just4one
"One area in which Leapfrog has excelled is communication. Any queries are always promptly dealt with and we also receive excellent monthly reporting, with videos that clearly explain our progress. This is great as it gives us a clear picture of what’s going on."

Leigh Emmerson, Voice Fairy
“Leapfrog provides fantastic video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

Rebecca Couture, Rebecca Couture Millinery
"When it comes to organic SEO, Leapfrog's your company. Thanks for everything you've done for my business."

Paul Deach, Deachy Social Media
"Over a 6-month period, we’ve improved from a position of no ranking at all, to achieving page 1 rankings for our key search term. In a highly competitive market, this is really impressive and has already increased our organic traffic by more than 400% over a 6-month period. We can definitely recommend Leapfrog to other businesses struggling to get seen by Google."

Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing has been key in supporting my clients, providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I've worked with Geoff and the team on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your online SEO needs."

Oliver Schlieben, Digital Marketing Strategist
“The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

Rebecca Couture, Rebecca Couture Millinery
"Leapfrog Internet Marketing has been a key resource in providing insights and strategies within the SEO arena. Their work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Leapfrog to any business."

Drew Griffiths, Mosaic
"I've been benefitting from Leapfrog’s expertise and experience for several months now and really value the way in which they make knowledge so accessible. We've worked on improving website authority and content, list building and social media optimisation. A great company to work with and very good value."

Chris Farrance, Frontier Digital Business Consultants
"Month-on-month we’ve seen fantastic improvements. Over the first 6-month period, search traffic has increased by over 550%. We've achieved page 1 rankings for at least 85 keywords relating to our key products, the site is now found on Google nearly 5000 times per month and an additional 800+ users visit the site monthly."

Rebecca Couture, Rebecca Couture Millinery
"The team at Leapfrog has been able to keep an eye on our site, using their specialised knowledge to not only spot any invisible problems that will affect SEO and site speed, but also identify any coding errors. This kind of value-added benefit is a great asset and makes a real difference for our company."

Leigh Emmerson, Voice Fairy
"Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and the team at Leapfrog Internet Marketing."

Mark Dalton, The Tech Lounge
“We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

Rebecca Couture, Rebecca Couture Millinery