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Ally & Mo Media are an established video production company based in the South of England. They specialise in business storytelling, internal communications, and corporate branding videos. Experts in creating engaging content, their mission is to collaborate with their clients to convey authentic messages that are intrinsically on brand and drive engagement.
Ultimately, Ally & Mo sought to harness SEO for business lead generation. They selected Leapfrog Internet Marketing based on positive recommendations, and specifically the past success of another client in a similar field. Finding the team at Leapfrog approachable and pragmatic, Rob Molloy, founder of Ally & Mo Media, told us he was immediately at ease and confident to put his trust in the expertise on offer.
Together, Leapfrog and Ally & Mo Media set out an SEO strategy to improve website visibility. The aim was to build an improved foundation of brand awareness and brand authority as part of a holistic and consistent content plan.
The team undertook website optimisation focussed on subject matter authority and enhanced keyword presence. Leapfrog optimised pages across the website and improved internal linking and implemented external backlinks to service pages. This not only improves the user journey, but signals to Google (and other search engines!) where authoritative content is present. Keyword based optimisation has refined the focus of the website to preferred areas of authority, like internal comms and corporate video.
Leapfrog have optimised the Ally & Mo Google Business Profile to improve local signals. This establishes the brand as a source of expertise for geographical based search terms, like ‘corporate video Surrey’ or ‘video marketing Hampshire’. This work has been successful, with Ally & Mo securely on page 1 of search results for both of these terms.
To maintain consistency and relevance, Leapfrog have provided regular, fresh blog content covering keyword based topics. These strategically planned articles help to signal the authority and expertise of Ally & Mo media in their chosen specialist areas, like internal comms and employer branding. The content works with Ally & Mo’s wider strategy to feed into cohesive content journey planning and social media and newsletter based marketing.
Part of the appeal of Leapfrog Internet Marketing was their personal, dedicated approach. The team have offered advice about best practice, website structure, and keyword research. For example, what information should be included in headers and drop down menus and how this might impact SEO.
Website visibility from Google searches has vastly improved across the board for Ally & Mo. Most importantly, since focussing on specific services, the site has achieved considerably more impressions.
This is great news for brand awareness strategy!
As SEO is such an ongoing and dynamic marketing technique, it’s really important to keep consistent, and this is something that Ally & Mo Media have really got on board with. Rob has found Leapfrog’s monthly reporting and explainer videos a fantastic resource which helps to support the organisation’s overall marketing activity. Because the explainer videos are easy to follow and direct how to read the reports, it makes it easier for them to use the information in a strategic way. These reports are unique to Leapfrog and are a real benefit to working with them. With consistent SEO activity, the Ally & Mo website will continue to improve in visibility and subsequent brand awareness.
