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CP Law Solicitors

Ensuring a fresh website ranks well from day one

The Challenge

CP Law Solicitors is a well established firm of solicitors based in Berkshire. Offering expert legal services to a wide geographical area, both to businesses and individuals, their website is an important source of lead generation. SEO is therefore crucial to get ahead of the competition in search engine rankings.

When an organisation commissions a new website, there’s a common contradiction that occurs. Although the new site looks clean, modern, has a great UX, and reflects the organisation’s branding, it isn’t prominent on search result pages. This is because, although a new website may be great for the user, it’s also unestablished and therefore not recognised by Google. The team at CP Law Solicitors understood this, so sought a way to ensure that their new website hit the ground running by being fully optimised upon its launch.

The Leapfrog Solution

Leapfrog implemented a series of strategic SEO recommendations and techniques to fully optimise cplaw.co.uk prior to launch.

What was the timeline?

Recommended by the website developers working with CP Law Solicitors, Leapfrog’s SEO experts were appointed in November 2022. We worked over a period of 3 weeks in tandem with the website development. The new website was then launched in early December 2022.

How did it go?

Leapfrog were specifically appointed to work on the new website for CP Law Solicitors. In order to imbue the new website with as much authority as the existing website, we took a strategic course of action involving:

  • The transfer of all meta titles and descriptions from the existing website to the new website.
  • Optimisation of all pages prior to the live launch in order to maintain or improve the website’s current rankings.
  • Detailed liaison with the developer to prevent any broken pages from being present when the site went live.
  • Suggestions of new pages that would assist SEO. These were implemented before the site went live.
  • Concise and clear monthly reporting with explainer videos by Leapfrog means that CP Law Solicitors have been well informed about each development in SEO progress.

Upon launch, cplaw.co.uk achieved an average listing position of third for the client’s key search terms.

website seo

Were there obstacles?

Post-launch, the website encountered cookie bar irregularities. Although not affecting the visibility of CP Law Solicitors on search engines, these problems prevented analytics tools from reading the correct rankings data. We swiftly resolved these issues and were able to accurately report the positive search position of the website.

What happened next?

After such a strong start, CP Law Solicitors continued to engage Leapfrog with targeted SEO to focus on keywords around geographical locations. Subsequently, cplaw.co.uk is found in the top 5 search results on page 1 of Google for location based search terms.

The Result

So, how did things move forward? Leapfrog continued to manage and improve the ongoing SEO for CP Law Solicitors. Most recently, we improved SEO for search terms related to specific legal services.
With focussed attention and strategic action, cplaw.co.uk has experienced an increase of 82% in clicks on the previous year.
Recent results have seen organic leads increase month on month between November 2023 and March 2024, with an increase over that time of 3000%.
Regular monthly reports and videos have kept progress tracked and ensure that clients understand how SEO activity is working for the business.

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    Rebecca Couture, Rebecca Couture Millinery
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