You’re not no. 1 – get used to it!

points race final podium

are you on the podium on Google Page 1?

When someone recently said to me “our website is number 1 on Google for accountants in fleet”, I thought to myself “I bet you’re not!”.

Google and any self-respecting SEO now talk about average rankings, and with good reason. As searchers, we all get different search results when we search for the same thing. Here are 3 reasons why:

1. Localisation

If you live in Cardiff and search for accountants, you probably want someone local. So Google serves up local accountants. The search result will be very different to someone searching in Fleet. Google will do the same for most local business searches – estate agents, hairdresser’s, dentists plus many more.

2. Personalisation

Google will use what you have previously searched for, to influence what search results you see. So if you regularly visit a website, then search Google for it, then Google detects you like this site and pushes up your search results. This is why so many businesses deceive themselves about what ranking they have. Because they’re always checking Google and visiting their own website!

3. Search Result Variation

Because Google are always changing their algorithm (how they rank websites), rankings will change monthly, weekly, even within the same day.

And that’s why average rankings are a better measure, along with number of unique visitor. You can find the average rankings in Google Webmaster Tools under the Search Traffic menu.

If you want to test your ranking, ask friends and family to check your ranking on their mobile or PC. Especially if they live in a different town to you. You’ll be surprised.

Client testimonials have always been a powerful marketing tool. Next week, we explore how to use them effectively online to get more business.

Now where’s that pint?

  • Posted in: SEO

During the day, Geoff lives and breathes search engine optimisation (SEO), with a focus on driving more enquiries and phone calls from his clients' websites. The rest of the time, he enjoys a hectic family life with his wife and 2 young kids in Fleet, Hampshire

1 comment Write a comment

  1. Hi Geoff, hows things?

    You seem to have got yourself a nice family and are well set up in Chichester. Nice one.

    Are you still running Senor Stag from a distance?

    We are still in Cadiar and are up to 4 kids now with the addition of twin girls 16 months ago (you go for the 3rd and end up getting number 3 and 4!). Definitely no more!

    Thanks for LIKEing my fb page. Its something I’ve been working on for 3 years. I’ve never really pushed it before cos I knew the product wasn’t really ready (fit for market, I think they say). But now I’m happy with it and I’m really pushing it, hence the fb page. Of course, as soon as I start telling everyone how great it is, the results fall off a cliff! Sods law, I suppose.

    Anyroad, a German mate of mine from my IT days knocked the site up for free for me and he maintains it at the mo. It works but it’s not great. He’s going to do some functional additions for me in the next month or 2 such as we’re looking at putting advertising on it, adding a page where the tips are published to the paying customers (I currently send them out by email), adding other languages etc. I quite like the basic structure of it but the look and feel is a bit cheap and amateurish (you get what you pay for eh?!).

    I see that you are now in the business and I wonder how much work you’ve got on at the moment. If you’re not too busy then I wonder if you could take a look at it, especially with regards to style, format and appearance. I want something that looks more professional.

    Is this the kind of thing you do? How much would it cost me for you to make some changes/suggestions for me? Of course, a bit of mates-rates would be appreciated as Im not exactly flushed with cash at the mo 😉

    Anyway, let me know what you think about giving it the ROYal treatment (see what I’ve done there?!).

    Hope you and your family are well, all the best, Steve