SEO for Event Management: What keywords should I target?

Transcript from Video

Hi, I’m Geoff from Leapfrog Internet Marketing, and this is my look at SEO for event management. So you’ve got an event management company. You’ve got a website. What keywords do you need to be targeting in natural search results on Google?

If we look at the main volume searches in the U.K., we’ve got things like event management companies, event management companies London, and some big volume searches, 1300 a month for event management company. And those are great volume searches. But obviously, with volume searches comes competition. So those keywords are definitely worth targeting. But maybe in case if the website is fairly new, it’s not maybe as competitive as the competition, it might be worth going for some of the niches that you offer in event management.

So what we’ll find with event niches is, for example, new product launch, corporate event management or live event management, product launch event management. The volumes are much less. What we’ll find is when we look at the search results, the competition is less competitive. And it also is, for some of these, a chance for blog items to actually get ranked in the search results. So if you’re writing a blog, for example, about new product launch plan that may get onto Google page 1 and try keep a link to your website.

In summary, we all want to go for the most high-volume searches, and that’s always the long-term plan that we want to for those big searches like event management companies. But with that, it becomes more competition, so it’s much harder to get on page 1. It’ll take longer. So in the more short to medium term, it’s definitely worth looking at trying to go for some of those event niches that event management companies do that have less searches but also less competition. So it’ll be quicker to get to page 1.

I hope that helps. If you’ve got any questions, please let me know. Thank you.