Transcript from Video
Hi, I’m Geoff from Leapfrog. You’ve got an event management blog. You know you need to write content on it regularly. But this is trying to answer the question – what do you actually write that will benefit your website rankings and traffic?
Looking at the keyword research around event management, we have the main terms with the big volumes like event management companies etc. But really, those are what the main landing pages and home page on the website that should be optimized. But scattered within that search – and these are monthly searches in U.K. – is content that could be turned into blog posts.
For example, a potential client may be thinking about doing the event management for an event themselves. And hopefully, once they read your blog post on, say, an event management plan, top tips, or event management tips, or event plan template, they may then realize that they really need to leave it to the experts. And then they’ll make an enquiry.So there are some ideas around that.
If we go into event niches, for example, product launch venues, as an event management company, you’re going to use venues all the time. You could write a top 10 list for one suitable for product launches. Fun corporate events, there could be all sorts of ideas. You could put a big list in there.
And the great thing about this is for key terms like event management companies, the keyword difficulty is going to be quite high. So in this case, it’s 40 percent. But if you go for some of those blog content items like event management plan template and product launch venues, this one is 33 percent and that one is about 30 percent when I look. So it’s much easier to get on page 1 for some of these terms. So it’s a great way of using your blog to get onto page 1 for terms that are much less competitive.
I hope that helps. If you’ve got any questions about your SEO for event management, then please get in touch.