I’m Geoff Roy from Leapfrog Internet Marketing. This is about how writing a longer meta description can actually boost your Google rankings. So back in December 2017 Google announced that the meta description is going up from 160 word characters to 320 characters. Google’s original advice was actually “do not change your meta descriptions”. They would create those longer meta tags themselves.
But we feel there’s…we really recommend that people should extend their meta descriptions to the full 320 characters. The reason’s quite simple. This is a meta description here with 320 characters and this is the one with 160 characters. And you’re just occupying more space on Google page one and you’re gonna get more click-throughs. You’re just occupying much more space on page one.
And at the end of the day if you’re getting more clicks you’ll get a higher click-through rate and we believe that if you’re getting more clicks than the competition above and below you, Google will sense that people prefer your website and will actually improve your rankings. So we’d recommend definitely extend your meta descriptions. We’ve changed some and within a couple of days they’ve gone live on Google page one. If you’ve got any questions let me know. Thank you.
Hi, I’m Geoff from Leapfrog Internet Marketing. This is a quick video on “Does Google Prefer Long or Short Blog Posts?” So, if you’re thinking about writing your blog content, putting all that lovely content on there, how many words should you be writing? Should it be 300 words? Should it be 900 words? Should it be 2,000 words? Read more
Hi. I’m Geoff from Leapfrog Internet Marketing. This is to answer “Why is the Google mobile-first update important?” So, if we go back in time back to, I think, the 21st of April 2015, Google launched what was #mobilegeddon, and this was their mobile-friendly update. And what this did really was…it penalized your website if it wasn’t mobile-friendly or responsive. Read more
I’m Geoff from Leapfrog Internet Marketing. This is looking at why getting in the top three on Google page one is so, so important. Let’s take a search term for “vets in Fleet,” and at the moment, we’re ranked seventh on page one. Okay, so if you do a search for “vets in Fleet,” you have the rankings coming down here, and let’s say we’re in seventh position. So, if we take that 7th position here for every 100 searches, we will get 2.6, so let’s say 3 clickthroughs to our website. Read more
Hi, I’m Geoff from Leapfrog Internet Marketing. This is an explanation why I feel now is the time to go secure with your website.
So, when the Internet was born, all websites were HTTP, there was no S after the P, and they looked like this. And then back in 2014, Google was aware that cyber security was becoming more of an issue and they were concerned about the web not being secure. And they made going HTTPS by adding an SSL security certificate a very small ranking factor, so it helped your rankings in some way. So this is where you put the certificate on, and then on each and every page on the website, it’s HTTPS. Read more
Hi, I’m Geoff from Leapfrog Internet Marketing. This is an answer to the question, “Do customer reviews help our Google rankings?” The short answer is yes, but not how you might imagine. So if you do a search on Google for that, this is a localized search, it throws out people, in this case, in the Fleet area. Having more reviews doesn’t put you to the top, necessarily, or if you have more of a higher ranking than somebody else. Read more