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  • February 15th 2017
  • SEO

Now Is the Time to go Secure (HTTPS) – This is Why

Transcript from Video:

Hi, I’m Geoff from Leapfrog Internet Marketing. This is an explanation why I feel now is the time to go secure with your website.

So, when the Internet was born, all websites were HTTP, there was no S after the P, and they looked like this. And then back in 2014, Google was aware that cyber security was becoming more of an issue and they were concerned about the web not being secure. And they made going HTTPS by adding an SSL security certificate a very small ranking factor, so it helped your rankings in some way. So this is where you put the certificate on, and then on each and every page on the website, it’s HTTPS.

Now, since then, there has been a slight uptick and probably maybe under 5% of the web is now secure. But Google wants to now up the ante and force more and more people to make their websites secure. And what they’re now doing is in Google Chrome, which is the most popular browser that people use in the UK, if they come on to a website that collects credit card details or secure information, you’ll get this kind of sign here saying “not secure.”

Now, clearly, this is going to put off a lot of people that have come to your website. At the moment it’s only on pages that collect secure information like credit cards, but my prediction is by the end of the year it’s going to be on all websites. And I feel the next stage after that is actually going back one step to the Google search results, much like Google put a marker saying mobile-friendly or not about two or three years ago, they’ll put something about secure or not secure in the search results.

And so it’s almost irrelevant whether or not putting a security certificate on your website helps your SEO. You should just do it because you don’t want to scare your potential clients. I hope that answers any questions. If you’ve got any questions, let me know.

  • Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and Leapfrog Internet Marketing.

    Mark Dalton, The Tech Lounge
  • Geoff did a SEO review on one of my websites and has presented his findings in video format. I’ve never seen anything like this before and I could see the results of the tests and Geoff’s recommendations for action. I can thoroughly recommend this part of Geoff’s service – and this bit is FREE!!

    Peter Clarke, PPG Proofreading
  • Geoff has been key in supporting my clients providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I have worked with him on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your businesses online SEO needs.

    Oliver Schlieben, frm the group up
  • I have been benefiting from Geoff’s expertise and experience for several months now and really value the way in which he makes his knowledge so accessible. We have worked on improving website authority and content, list building and social media optimisation. A great guy to work with and very good value.

    Chris Farrance, Frontier Digital Business Consultants
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results orientated.

    Charles Wallace, BAE Systems
  • When it comes to organic SEO Geoff is your man. Thank for everything you have done for my company.

    Paul Deach, Deachy Social Media
  • Geoff has been a key resource in providing insights and strategies within the SEO arena. His work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Geoff to any business.

    Drew Griffiths, Mosaic
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture Millinery
  • “Geoff also provides video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture Millinery
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture Millinery
  • “Leapfrog Internet Marketing was recommended to us by a colleague who had also used their services. We receive a lot of spam marketing offers from SEO agencies, but wanted to go with a company that could be vouched for and we could therefore trust.”

    Rebecca Couture Millinery
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
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