Call Us: 01252 217141

SEO for Event Management: What keywords should I target?

Transcript from Video

Hi, I’m Geoff from Leapfrog Internet Marketing, and this is my look at SEO for event management. So you’ve got an event management company. You’ve got a website. What keywords do you need to be targeting in natural search results on Google?

If we look at the main volume searches in the U.K., we’ve got things like event management companies, event management companies London, and some big volume searches, 1300 a month for event management company. And those are great volume searches. But obviously, with volume searches comes competition. So those keywords are definitely worth targeting. But maybe in case if the website is fairly new, it’s not maybe as competitive as the competition, it might be worth going for some of the niches that you offer in event management.

So what we’ll find with event niches is, for example, new product launch, corporate event management or live event management, product launch event management. The volumes are much less. What we’ll find is when we look at the search results, the competition is less competitive. And it also is, for some of these, a chance for blog items to actually get ranked in the search results. So if you’re writing a blog, for example, about new product launch plan that may get onto Google page 1 and try keep a link to your website.

In summary, we all want to go for the most high-volume searches, and that’s always the long-term plan that we want to for those big searches like event management companies. But with that, it becomes more competition, so it’s much harder to get on page 1. It’ll take longer. So in the more short to medium term, it’s definitely worth looking at trying to go for some of those event niches that event management companies do that have less searches but also less competition. So it’ll be quicker to get to page 1.

I hope that helps. If you’ve got any questions, please let me know. Thank you.

  • Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and Leapfrog Internet Marketing.

    Mark Dalton, The Tech Lounge
  • Geoff did a SEO review on one of my websites and has presented his findings in video format. I’ve never seen anything like this before and I could see the results of the tests and Geoff’s recommendations for action. I can thoroughly recommend this part of Geoff’s service – and this bit is FREE!!

    Peter Clarke, PPG Proofreading
  • Geoff has been key in supporting my clients providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I have worked with him on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your businesses online SEO needs.

    Oliver Schlieben, frm the group up
  • I have been benefiting from Geoff’s expertise and experience for several months now and really value the way in which he makes his knowledge so accessible. We have worked on improving website authority and content, list building and social media optimisation. A great guy to work with and very good value.

    Chris Farrance, Frontier Digital Business Consultants
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results orientated.

    Charles Wallace, BAE Systems
  • When it comes to organic SEO Geoff is your man. Thank for everything you have done for my company.

    Paul Deach, Deachy Social Media
  • Geoff has been a key resource in providing insights and strategies within the SEO arena. His work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Geoff to any business.

    Drew Griffiths, Mosaic
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture Millinery
  • “Geoff also provides video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture Millinery
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture Millinery
  • “Leapfrog Internet Marketing was recommended to us by a colleague who had also used their services. We receive a lot of spam marketing offers from SEO agencies, but wanted to go with a company that could be vouched for and we could therefore trust.”

    Rebecca Couture Millinery
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
Menu