Call Us: 01252 217141
  • April 1st 2015
  • SEO

Google to Reveal All: Algorithm Factors to be Published

Google has said today in a shock announcement that it will no longer hide the factors it uses to rank websites, and will publish the complete list in May.

 

google-the-truth-whole-truth-leapfrog-internet-marketingOn the Google Webmaster Blog, Matt Mueller explained as follows:

On May 21st, Google will publish all the ranking factors we use to index and rank web pages on Google natural search. This is a significant change in strategy to work towards being completely transparent by the end of 2015.

This is a complete shock to many in the SEO industry, which spends much of its time guessing what factors Google does or does not use to rank websites.

“This is incredible news for the SEO and search industries” said Doss Runn from RunForward Internet Marketing, “No more guessing and wasting of agency resources. We can implement and laser target our efforts to achieve maximum ROI for our clients. It’s about time, Google !”

But some in the industry expressed their concerns, including Hym Jedger from Digital Often: “The multi-billion dollar SEO industry relies on Google’s smoke and mirrors, as our clients pay us to cut through it and interpret SEO guidelines. Taking the smoke screen away begs the daunting question – what then would our clients be paying us for?”

With Google using Artificial Intelligence more and more in their search algorithm, revealing the inner workings of Google may achieve 2 things for Google: spending less time/resource answering questions from SEOs, and potentially disbanding the Google webspam team altogether.

related article: Google to Copyright the Name Panda and Penguin

How will this affect your role as an SEO or search marketer? Is this a good move for Google? Please leave your comments below.

  • Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and Leapfrog Internet Marketing.

    Mark Dalton, The Tech Lounge
  • Geoff did a SEO review on one of my websites and has presented his findings in video format. I’ve never seen anything like this before and I could see the results of the tests and Geoff’s recommendations for action. I can thoroughly recommend this part of Geoff’s service – and this bit is FREE!!

    Peter Clarke, PPG Proofreading
  • Geoff has been key in supporting my clients providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I have worked with him on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your businesses online SEO needs.

    Oliver Schlieben, frm the group up
  • I have been benefiting from Geoff’s expertise and experience for several months now and really value the way in which he makes his knowledge so accessible. We have worked on improving website authority and content, list building and social media optimisation. A great guy to work with and very good value.

    Chris Farrance, Frontier Digital Business Consultants
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results orientated.

    Charles Wallace, BAE Systems
  • When it comes to organic SEO Geoff is your man. Thank for everything you have done for my company.

    Paul Deach, Deachy Social Media
  • Geoff has been a key resource in providing insights and strategies within the SEO arena. His work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Geoff to any business.

    Drew Griffiths, Mosaic
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture Millinery
  • “Geoff also provides video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture Millinery
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture Millinery
  • “Leapfrog Internet Marketing was recommended to us by a colleague who had also used their services. We receive a lot of spam marketing offers from SEO agencies, but wanted to go with a company that could be vouched for and we could therefore trust.”

    Rebecca Couture Millinery
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
Menu