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  • November 7th 2013
  • SEO

You’re not no. 1 – get used to it!

points race final podium

are you on the podium on Google Page 1?

When someone recently said to me “our website is number 1 on Google for accountants in fleet”, I thought to myself “I bet you a pint of T.E.A. you’re not!”.

Google and any self-respecting SEO now talk about average rankings, and with good reason. As searchers, we all get different search results when we search for the same thing. Here are 3 reasons why:

1. Localisation

If you live in Cardiff and search for accountants, you probably want someone local. So Google serves up local accountants. The search result will be very different to someone searching in Fleet. Google will do the same for most local business searches – estate agents, hairdresser’s, dentists plus many more.

2. Personalisation

Google will use what you have previously searched for, to influence what search results you see. So if you regularly visit a website, then search Google for it, then Google detects you like this site and pushes up your search results. This is why so many businesses deceive themselves about what ranking they have. Because they’re always checking Google and visiting their own website!

3. Search Result Variation

Because Google are always changing their algorithm (how they rank websites), rankings will change monthly, weekly, even within the same day.

And that’s why average rankings are a better measure, along with number of unique visitor. You can find the average rankings in Google Webmaster Tools under the Search Traffic menu.

If you want to test your ranking, ask friends and family to check your ranking on their mobile or PC. Especially if they live in a different town to you. You’ll be surprised.

Client testimonials have always been a powerful marketing tool. Next week, we explore how to use them effectively online to get more business.

Now where’s my pint!

  • Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and Leapfrog Internet Marketing.

    Mark Dalton, The Tech Lounge
  • Geoff did a SEO review on one of my websites and has presented his findings in video format. I’ve never seen anything like this before and I could see the results of the tests and Geoff’s recommendations for action. I can thoroughly recommend this part of Geoff’s service – and this bit is FREE!!

    Peter Clarke, PPG Proofreading
  • Geoff has been key in supporting my clients providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I have worked with him on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your businesses online SEO needs.

    Oliver Schlieben, frm the group up
  • I have been benefiting from Geoff’s expertise and experience for several months now and really value the way in which he makes his knowledge so accessible. We have worked on improving website authority and content, list building and social media optimisation. A great guy to work with and very good value.

    Chris Farrance, Frontier Digital Business Consultants
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results orientated.

    Charles Wallace, BAE Systems
  • When it comes to organic SEO Geoff is your man. Thank for everything you have done for my company.

    Paul Deach, Deachy Social Media
  • Geoff has been a key resource in providing insights and strategies within the SEO arena. His work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Geoff to any business.

    Drew Griffiths, Mosaic
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture Millinery
  • “Geoff also provides video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture Millinery
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture Millinery
  • “Leapfrog Internet Marketing was recommended to us by a colleague who had also used their services. We receive a lot of spam marketing offers from SEO agencies, but wanted to go with a company that could be vouched for and we could therefore trust.”

    Rebecca Couture Millinery
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
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