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  • September 12th 2013
  • SEO

Feel The Google Love

love hearts from google

Does Google love your website enough to give it a love heart sweet?

I bump into many business owners who get frustrated with Google. They’ve followed all the guidelines, written some posts on their blog, yet just don’t seem to show up in Google’s search results. So what’s stopping these websites getting on Google?

When I run an website audit, I firstly check to see if the website’s housekeeping is in order. In fact, I often find it’s the lack of basic housekeeping which stops a website getting found on Google.

Here are 3 common errors I find on websites which, when fixed, will significantly increase the chances of a website getting ranked on Google:

1. XML Sitemap

xml sitemap index of bookk

An XML Sitemap is like an index page in a book

An XML Sitemap gives Google a list of all the pages on your website you want to be ranked. All on one page which Google likes. Google recommends you have one, and without it, there are no guarantees Google will find all of your webpages.

Read my article on XML Sitemap. Am I Bovvered? for more detail and how to get your sitemap installed.

2. www Redirect

a www.redirect makes sure that www.leapfrogim.co.uk redirects to leapfrogim.co.uk. Or vice versa if www. is the default website address. If not, google thinks 1 page is 2 pages – the www and non-www version of the same page. And Google doesn’t like duplicate content, even on the same website.

If you’re running a WordPress website with version 3.6 and over, wordpress handles this for you. If the www redirect isn’t working, you might find a plugin is conflicting with the base wordpress installation. Ask your webmaster to fix it for you.

3. robots.txt

The robots.txt file (example here) is the first thing Google looks for on your website. It’s like a signpost where you tell Google where it can look (including your sitemap) and where it can’t go looking. Help Google find the content you want it to find, and Google might return the favour and rank those pages on Google. I did say might !

Check out my article on Robots.txt – why your website needs this itsy-bitsy file for details on how to install this small file on your website.

Next Steps

If you want to easily check if your website has these 3 things in place, I’d recommend using a free audit tool like woorank – it takes about 30 seconds for the tool to run, and you get a nice report on what needs improving.

Hopefully taking these steps will allow Google to love your website that bit more. Please contact me if you want to improve your website’s online performance, but not sure what the cost-effective options are.

  • Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and Leapfrog Internet Marketing.

    Mark Dalton, The Tech Lounge
  • Geoff did a SEO review on one of my websites and has presented his findings in video format. I’ve never seen anything like this before and I could see the results of the tests and Geoff’s recommendations for action. I can thoroughly recommend this part of Geoff’s service – and this bit is FREE!!

    Peter Clarke, PPG Proofreading
  • Geoff has been key in supporting my clients providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I have worked with him on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your businesses online SEO needs.

    Oliver Schlieben, frm the group up
  • I have been benefiting from Geoff’s expertise and experience for several months now and really value the way in which he makes his knowledge so accessible. We have worked on improving website authority and content, list building and social media optimisation. A great guy to work with and very good value.

    Chris Farrance, Frontier Digital Business Consultants
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results orientated.

    Charles Wallace, BAE Systems
  • When it comes to organic SEO Geoff is your man. Thank for everything you have done for my company.

    Paul Deach, Deachy Social Media
  • Geoff has been a key resource in providing insights and strategies within the SEO arena. His work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Geoff to any business.

    Drew Griffiths, Mosaic
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture Millinery
  • “Geoff also provides video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture Millinery
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture Millinery
  • “Leapfrog Internet Marketing was recommended to us by a colleague who had also used their services. We receive a lot of spam marketing offers from SEO agencies, but wanted to go with a company that could be vouched for and we could therefore trust.”

    Rebecca Couture Millinery
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
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