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  • July 8th 2013
  • SEO

No Website No Problem

red pin on google places map of local town

The folks at City Hall narrowly missed the giant drawing pin which came from nowhere

If you own a local business, you don’t always need a website to get new customers from the internet. Geoff explains why, and what steps you can take to get found online by local people.

I needed a haircut last week. Hair a bit messy; needed to be smart for meeting clients and going on holiday. So I opened up my smartphone, and typed in my Google search box for Barbers in Fleet. No website appeared first, just a map with red pins on, and a list of those barbers.

I checked the opening times of the barber listed at the top, checked to see if any reviews were disastrous (they weren’t), then went and got my haircut. Simple. But at no point did I check their website. The info I looked at was from their Google Places listing.

google places listings appear for barbers in fleet search

a typical search for a local product or service will show google places listings first

If you are a business wanting to be found by local people online, you need to maximise your Google Places listing – after all it’s free. It just needs a little effort. Types of businesses that will be mainly found this way are solicitors, accountants, car repair/MOT, takeaways, restaurants, pubs, printers.

Completing your Google Places listing is simple:

  1. Claim. Go to google.co.uk/business and complete as many details as you can about your business – opening times, photos, description, address, etc.
  2. Submit. Once you submit, Google will send you a postcard with a 4 digit PIN number to your business address
  3. Verify. Log back in and enter the PIN. You have then verified your listing and address.

That’s it, after a few days your listing will be live. But will it be at the top over and above your competition? This is where you want to be to attract the most interest. Click here for 10 tips to optimise your local listing to get you above your competition, and stay there.

  • Leapfrog Internet Marketing have been working on our website for 6+ months now and we have certainly seen the benefits of professional SEO. Organic leads have significantly increased in line with our Google position and ranking. I’d highly recommend Geoff and Leapfrog Internet Marketing.

    Mark Dalton, The Tech Lounge
  • Geoff did a SEO review on one of my websites and has presented his findings in video format. I’ve never seen anything like this before and I could see the results of the tests and Geoff’s recommendations for action. I can thoroughly recommend this part of Geoff’s service – and this bit is FREE!!

    Peter Clarke, PPG Proofreading
  • Geoff has been key in supporting my clients providing SEO services to allow them to achieve increased and more qualified traffic to their sites. I have worked with him on several different sized projects and am very pleased with the results achieved. I highly recommend Leapfrog Internet Marketing for your businesses online SEO needs.

    Oliver Schlieben, frm the group up
  • I have been benefiting from Geoff’s expertise and experience for several months now and really value the way in which he makes his knowledge so accessible. We have worked on improving website authority and content, list building and social media optimisation. A great guy to work with and very good value.

    Chris Farrance, Frontier Digital Business Consultants
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results orientated.

    Charles Wallace, BAE Systems
  • When it comes to organic SEO Geoff is your man. Thank for everything you have done for my company.

    Paul Deach, Deachy Social Media
  • Geoff has been a key resource in providing insights and strategies within the SEO arena. His work is always of a very high standard and always delivered on time. I would have no hesitation in recommending Geoff to any business.

    Drew Griffiths, Mosaic
  • “We’re really happy with Leapfrog Internet Marketing. We feel every step has been clearly explained, the communication is excellent and we’ve seen month-on-month improvements that have converted to enquiries and those all-important sales. We’ve definitely received the return on investment we were looking for.”

    Rebecca Couture Millinery
  • “Geoff also provides video reports, to help explain the topline results. As SEO is a hidden science, this has made the whole process a lot clearer.”

    Rebecca Couture Millinery
  • “The company is really helpful and approachable and you’re never made to feel embarrassed when asking questions.”

    Rebecca Couture Millinery
  • “Leapfrog Internet Marketing was recommended to us by a colleague who had also used their services. We receive a lot of spam marketing offers from SEO agencies, but wanted to go with a company that could be vouched for and we could therefore trust.”

    Rebecca Couture Millinery
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
  • I’m very happy to recommend Geoff and Leapfrog Internet Marketing. Geoff took the time to really understand our organisation’s marketing strategy and provided an SEO solution that significantly improved our Google listing. In summary: professional, honest, fun, results-orinentated.

    Charles Wallace, Strategy Manager, BAE Systems, Frimley, Surrey
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