Now Is the Time to go Secure (HTTPS) – This is Why

Transcript from Video:

Hi, I’m Geoff from Leapfrog Internet Marketing. This is an explanation why I feel now is the time to go secure with your website.

So, when the Internet was born, all websites were HTTP, there was no S after the P, and they looked like this. And then back in 2014, Google was aware that cyber security was becoming more of an issue and they were concerned about the web not being secure. And they made going HTTPS by adding an SSL security certificate a very small ranking factor, so it helped your rankings in some way. So this is where you put the certificate on, and then on each and every page on the website, it’s HTTPS.

Now, since then, there has been a slight uptick and probably maybe under 5% of the web is now secure. But Google wants to now up the ante and force more and more people to make their websites secure. And what they’re now doing is in Google Chrome, which is the most popular browser that people use in the UK, if they come on to a website that collects credit card details or secure information, you’ll get this kind of sign here saying “not secure.”

Now, clearly, this is going to put off a lot of people that have come to your website. At the moment it’s only on pages that collect secure information like credit cards, but my prediction is by the end of the year it’s going to be on all websites. And I feel the next stage after that is actually going back one step to the Google search results, much like Google put a marker saying mobile-friendly or not about two or three years ago, they’ll put something about secure or not secure in the search results.

And so it’s almost irrelevant whether or not putting a security certificate on your website helps your SEO. You should just do it because you don’t want to scare your potential clients. I hope that answers any questions. If you’ve got any questions, let me know.

Where Do I Want My Customers to Leave Reviews?

Transcript from Video:

Hi. I’m Geoff from Leapfrog Internet Marketing. This answers the question:

  • where do I want my customers to leave reviews?

In the previous article, we looked at how clients leaving reviews indirectly helps your search engine optimisation. But where should they leave those reviews?

First off, you should really search for your brand on Google. So this is Leapfrog Internet Marketing. And ask your clients to then send them the URL link and ask them to leave your review on your Google+ page – this bit on the right. But you should also use this to work out where your clients might be. Google is almost telling you where your clients might be. So for this, there’s a local network called Fleet Business Network. Awesome to be on something like that as that pops up for your brand search.

And then things like LinkedIn and say Yell and ask them to leave a review say on Yell. And LinkedIn is particularly appropriate for B2B. You can’t actually leave a review for a company, but you can ask them to at least follow you, for example.

Another way will be to ask them on your Facebook company page for a review. And also, bear in mind you can’t currently leave reviews on Twitter. So really, it’s down to first and foremost your Google page. But of course somebody needs a Gmail account or Google Apps account to leave a review. So that’s when you need to offer alternatives that help your search engine optimisation online such as local directories, national directories, and probably Facebook.

So that really answers the question where do I want my customers to leave reviews. Thank you.

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